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Páginas: 259 (64568 palabras) Publicado: 19 de septiembre de 2012
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175
High-Impact
Cover Letters

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175
HIGH-IMPACT
COVER LETTERS
THIRD EDITION

Richard H. Beatty

John Wiley & Sons, Inc.

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C opyright © 2002 by Richard H. Beatty. All rightsreserved.
Published by John Wiley & Sons, Inc., New York.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise,
except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without
either the prior written permission of the Publisher, orauthorization through payment of the
appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA
01923, (978) 750-8400, fax (978) 750-4744. Requests to the Publisher for permission should be
addressed to the Permissions Depart ment, John Wiley & Sons, Inc., 605 Third Avenue, New York,
NY 10158-0012, (212) 850-6011, fax (212) 850-6008, E-Mail: PERMREQ@WILEY.COM.This publication is designed to provide accurate and authoritative information in regard to the
subject matter covered. It is sold with the understanding that the publisher is not engaged in
rendering professional services. If professional advice or other expert assistance is required, the
services of a competent professional person should be sought.
This title is also available in print asISBN 0-471-21084-6. Some content that appears in the print version
of this book may not be available in this electronic edition.
For more information about Wiley products, visit our web site at www.Wiley.com

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To the legions of job seekers who, during my years as an
employment executive, sent me thousands-upon-thousands
of cover letters andresumes.
I have seen them all, both the good and the bad! You helped me
appreciate what a truly good cover letter can do for the job seeker.
Thank you!

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Preface
One of the truly arduous tasks of running a successful job-hunting campaign is
consistently writing effective cover letters. For most people, this proves a difficult
andever-present challenge. Unlike a resume, where the job seeker can commit several hours to its perfection, cover letters must often be written “on the run,” be tailored to specific circumstances, and still have a highly positive impact on the
reader. For most people, this presents a difficult challenge. Unfortunately, in many
cases, a hurried, sloppily-prepared cover letter can lead to disastrousresults!
The cover letter is far too important to be left to chance or hurriedly written
at the last minute. Instead, the job seeker needs to be equipped ahead of time
with an arsenal of highly effective, professional cover letter models that, with
only minor modification, can be rapidly deployed as needed.
This book provides the job seeker with just such an arsenal! It contains 175
highlyeffective cover-letter samples that, with slight modification, can be rapidly
deployed by the job seeker throughout the job-hunting campaign. These letters
have been designed to meet a wide range of circumstances commonly faced by the
job seeker, equipping him or her with the ability to quickly respond with a wellwritten, professional document that creates a favorable impression and enhances
one’semployment candidacy.
Throughout the book, the reader is furnished with specific instructions for
preparation of each type of cover letter, followed by numerous letter examples to
assist in their preparation. Five different cover letter types are presented, including: (1) the employer broadcast letter, (2) the search firm broadcast letter, (3) the
advertising response letter, (4) the networking...
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