Estrategia De Mercados

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Factores fuerza movimiento

Oportunidad +3 +2 +1

Amenaza-1 -2 -3

Fortaleza +2

Debilidad -2

































LUIS MIGUEL SALCIDO MURILLO

CARRERA: CONTADOR PUBLICO (CPI)CLASE: ADMINISTRACION ESTRATEGICA

CASO: HAROLD´S STORE INC.















Miercoles 17 de NOVIEMBRE de 2012



DESCRIPCION DEL NEGOCIO

Nombre de la UEN: Harolds StoreInc.

Actividad Preponderante: Venta de ROPA (dama y caballero)

Portafolio de Producto:

Dama: zapateria – ropa deportiva – bolsas de mano- cintos – accesorios.

Caballero: trajes – sacodeportivo – zapateria – ropa deportiva – accesorios – pantalones – muebles



Analisis MAE

Situacion o Evento

*.-Catherin Cook, director of marketing, belives that “for harolds it’s a greatopportunity to expand our customer base.

Demografico +3

oportunidad

*.- the gap has invested in the development of brand extencion.

Amenaza -2

Competidores

*.- buyers travel to Europe tocover popular fashion markets such as PARIS and MILAN.

OPORTUNIDAD

Sociocultural +3

*.-The MALL was unique because it was very upscale, with stores such as TIFANNYS, ANN TAYLOR, LAURAASHLEY, and BROOKS BROTHERS.


Amenaza -2

Competidores

*.- it was also number one for its first year with sales over $500 per square fot in a 5,000 square foot store.

Oportunidad +2

PoderNegociacion con Compradores

ANALISIS MAI

Situacion o Evento
*.- ladies apparel today represents more than the 77 percen of Harold´s total volume.

Fortaleza +1

Recursos

*.- Harold`s openits first enclosed MALL store in dallas.

Fortaleza +1

Recursos

*.- the initial month HAROLD`s was first in the mall in both total sales and sale per square foot in the ladies category....