Estudiante

-------------------------------------------------
Principio del formulario

Escribe texto o la dirección de un sitio web, o bien, traduce un documento.
Cancelar
Ejemplo del uso de "":
traducido automáticamente por Google
inglés
español
francés
Alpha

I Selected this character because in the early days of my career I read a book by David Ogilvy which inspired me for what I love, andthat is advertising. Ogilvy is one of the most famous names in advertising and one of the few thinkers who shaped the business after the twenties.

David Ogilvy was throughout his life a cook, salesman, diplomat and farmer. He worked as an apprentice chef at the Hotel Majestic in Paris and after, sold cooking stoves door to door for the Aga brand, for which he developed when 24 a publication-Thetheory and practice of How to sell the Kitchen Aga. It was a guide for door to door sellers and was considered by Fortune the best sales manual ever written, because of its "conciseness and accuracy."

Ogilvy & Mather was built on a set of clearly defined principles which reflect the views of its founder. David developed these principles early in his career and never wavered from them. Healways believed that the function of advertising is to sell, and it is possible to determine the sales techniques that are more likely to be produced. From his legacy ,we could not fail to mention his views on the future of advertising which he predicted would be the customer who would choose for themselves what they want to see and that the success of this advertising would be focused and centeredaround services and products of entertainment which added the ability to share products and information in exchange for receiving advertising messages. David Ogilvy was also the author of three books, "Confessions of an Advertising Man" (1963), "Blood, Brains & Beer" (1978) and "Ogilvy on Advertising" that provide the basic principles of modern advertising.
In 1948, David Ogilvy now 38,founded the agency that would become Ogilvy & Mather. Starting with no clients and only two persons, he built his company into one of the eight largest agency networks, and one of the most respected. Today it has 497 offices in 125 countries.
MAD MEN
"In 2007, Mad Men, an American television series set in the 60’s of Madison Avenue in a fictional agency called Sterling Cooper [Draper &Pryce], "David Ogilvy: a man of sickening originality".
Don Draper, the male protagonist of the television series, was inspired by David Ogilvy,
1. In 1948 Ogilvy opened in New York. He painted the agency in grey, like a battleship. The end result was so depressing that he ended up painting all the walls white and put red carpets everywhere. The majority of the agencies Ogilvy & Mather arestill decorated in white and red.
5. For several years resorted to the same composition as effective, in magazine advertisements: a large photo, under a headline of up to 9 words and a text divided into columns.
6. Some guidelines that D. Ogilvy considered necessary when drawing text advertising were: the Ad must tell the whole story of the sale, the content has to be human and simple, every producthas a position, you need to choose a desirable image for the brand, the product has to be the protagonist, it should emphasize the importance of direct publicity, there should be a monotony in treatment, if something does not sell is because its not creative, ...
8. Some of the phrases that were immortalized for the advertising industry are: "Never write an ad that would not want his own familyto see", "the agency seek knowledge as the pig seeking truffles", "the best way to get new accounts is to create for our clients the type of advertising that will attract future customers "," within each brand is a product, but not all products are trademarks "and" when to advertising fire extinguishers, start with the fire. "
MYTHS
1. "The consumer is not stupid, its like your wife." This...