Estudio Factibilidad Planta Desalinizadora

Análisis VALS
MAYNOR CASTILLO

Innovators
Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all threeprimary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivatedtastes for upscale, niche products and services.

Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators areamong the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect acultivated taste for the finer things in life.

Experiencers
Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic aboutnew possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, andsocial activities. Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that theyplace on looking good and having "cool" stuff.

Patrón Consumo
1. PC portatil Marca: SONY VAIO Conozco las prestaciones de la computadora, porque me gusta la computación y conozco lasespecificaciones, al momento de comprarla tomé en cuenta no solo la parte técnica, además la marca, SONY que es sinónimo de calidad en el mundo y mas sus modelos VAIO son poco comunes además de caros 2. EQUIPODE SONIDO: Sharp El diseño es único, además de la conectividad del iPod, me permite conectar otros equipos como dvd y tv, la marca tiene prestigio 3. ROPA: Trato de vestirme acorde con mi profesión y...