Mattel sold toys through the 1950s, including wood and musical toys. Mattel became a household name with parents and children alike with the introduction of Barbie in 1959, atToy Fair in New York. The Handlers were brilliant marketers, and used television advertising on children's television shows to expertly market Barbie and a host of their other products directly tochildren. Barbie's popularity declined at the end of the 1960s, and so did Mattel's fortunes, and Mattel nearly went bankrupt. Through constant re-invention of Barbie and the rising popularity of linesincluding Hot Wheels, the company thrives today.
Mattel's Corporate Responsibility mission is to positively impact our people, our products and our planet by playingresponsibly. This commitment resonates in our actions and through our company values each and every day, as we:
* Play Fair by continually encouraging the Mattel organization to align decision-makingwith the company's values.
* Play Together by working with employees, partners, vendors and regulators to bring the world safe toys that grown-ups trust and children love.
* Play to Grow bycommitting to a sustainable future through efforts to work smarter and reduce our impact on the environment.
* Play with Passion by volunteering in our communities and helping underserved childrenexperience the joy of play.
At Mattel, the safety of our toys is our number one priority. We create and produce some of the world's most beloved toys and brands for children, and weknow that with this comes the responsibility to ensure quality and safety. We strive to sustain the trust of consumers by employing strict standards that extend from product design to manufacturingand through distribution.
As a global leader in the toy industry, we believe that how we achieve success is just as important as the success itself. We strive to ensure...