Jaguar cars

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JAGUAR Cars Ltd.

Business core: who are they? What do they do? What do they sell?
Jaguar is a British luxury car manufacturer. They design and build cars that are ‘the very best oftechnical innovation, design leadership and sporting success’.

How was the business created (idea/concept and who created the company/business)?
It was founded in 1922 by Sir William Lyons. Thisyear the company is celebrating their 75th anniversary.
They began by making motorcycle sidecars but then they changed to making motor cars.
It was originally called the Swallow SidecarCompany but the name changed after World War II because of associations with the Nazi SS. Sir William chose the name ‘Jaguar’ because it represents the grace and elegance, power and agility of thecars.
It is now owned by Tata Motors Ltd. It is run as part of the Jaguar Land Rover Group.
They currently employ 16,000 people.

Where is the head office?
The headquarters are inCoventry, England.

Annual turnover?
15 billion

Annual net profits?

Tata Motors Ltd consol net profit $140.7 million.

Jaguar Land Rover reports 4.17 billion rupees net profit.Sales are getting better in North America, Europe and China.

Tata Motors shares are up by 6.3 percent.

Franchises, projects, expansions?
Jaguar want to enter into Formula 1
Theyalso want to diversify their products by designing a jeep for the 4x4 market.

Strengths?
E-Type: In the 1960’s they built the E-Type which is known as one of the most beautiful cars everbuilt.
The company had major success in sports car racing, particularly in the Le Mans 24 Hours.
They have won many awards for their innovative car designs.

Weaknesses?
Jaguar cars areexpensive and they cost a lot to run.
They use new technologies that are complex and therefore difficult to repair.

Future plans?
The aim is to continue to design cars that push the...
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