Jam Of Copuazu

JAM OF COPOAZU


1. THREAT OF POTENTIAL NEW ENTRANTS INTO INDUSTRY AND (6)
5. RIVALRY BETWEEN COMPETITORS. (7)

Description of the main competitors:

Treat of New Competitors

-There are 2 companies that are established but not in the target market for our product, have the ability to penetrate easily into this.

La Constancia

Although this brand does not offer this flavor in hisjams, this is part of Colombina, brand that has great international recognition, which could lead this brand into one of our major competitors.
This company offer flavors like: passion fruit, physalis, strawberry, pineapple, orange, light strawberry.
California
California jam, the industry belongs to CALIFORNIA CANNING SA, which is known throughout Colombia and abroad for its productportfolio and excellent quality, occupying a prominent place at the national level within the food sector.
The Company has advanced to the point where it is self-sufficient in its supply of fruit pulps and concentrates, as it has a modern pulp mill Simijaca industrial complex where all the fruit processing required for its production and processing pulp for export to Europe (Mango.es pineapple, passionfruit, etc.).
California offers jam: Strawberry, Pineapple, Guava, Blackberry, Orange, Apple, Pear and Peach.

- Estas compañias se encuentran establecidas y reconocidas entre nuestros posibles consumidores, por lo tanto son nuestros rivales directos.

Dalfour
St Dalfour St. Dalfour France25 is a privately owned family business under the same ownership since its founding in 1984. St. Dalfourinstallation of production is located in the southwest of France, a region called Aquitaine, an area known for centuries for culinary excellence and Bordeaux. St Dalfour Fruit Spread, made with only natural fruit ingredients without sugar and to preserve the traditional style, is delivered to 120 countries in the factory. St Dalfour is the first company to have applied the concentrated grape juicewas expelled special aroma and flavor to the production of jam, which made possible the production of all natural fresh fruit jam without sugar.
Flavors: pineapple, mango, strawberry, apricot, peach, raspberry, wild blackberry, black cherry, wild blueberry, pear, others.

Smucker's

For over 100 years, Smucker's (The JM Smucker Company) has provided the nutritional value of jams, jellies,jams and smiles. With over 40 varieties from apple butter from our roots, the popular Cherry Jam Strawberry, to the products low in sugar and sugar-free
Smucker's offers jams flavors: Grape "Concord", Red Plum, Blackberry Seedless, Seedless Raspberry, Seedless Strawberry, Seedless Black Raspberry, Mango.

2. POWER OF SUPPLIERS (5)
This fruit is available in the Amazon basin between countrieslike Brazil, Peru, Colombia and Ecuador.
In Colombia the main copoazú producing sector is the Putumayo, which maintains an adequate growth in acid soils.
Normally the time from planting to flowering is 15 months.
The flowering period starts in September and ends six months later, the flowering period starts between 30 and 45 days after flowering occurs, this period is located between themonths of October and May.
The time taken between the on set of flowering to fruit harvest is 140 days or so.
3. POWER OF CUSTOMERS (9)
The jams are now preferred by all people, children, adults and elderly people.
For our potential consumer product are adults between 25 and 59 which represent 48.0% of the adult population between 59 and 70 which represent 16.2% of the population in France. 20
Theconsumer in this country is known for being very demanding in terms of power, it looks healthy foods that meet their nutritional needs, tend to replace traditional products like sugar and honey products.
The flavors are also an important issue for the French consumer who prefers soft and sweet flavors especially for consumers under 35 years.
In France dominated the adult population and aging,...