Marca notoria

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NOTORIOUS AND FAMOUS TRADEMARKS
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INSTITUTO TECNOLOGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY, CAMPUS CHIHUAHUA.
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JORGE ALBERTO TOVAR CABALLERO
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A00748170
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20 DE NOVIEMBRE Año 2010.
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PROLOGUE

I’m well aware that trademarks have become a necessity for products to win over the trust of consumers, since they are a mean of guaranteeing that the product is of a certain quality according to what they are used to from past experiences with that trademark. And this is how trademarks can become the faces of a business orenterprise. I’m a student of the Tecnológico de Monterrey, Campus Chihuahua’s law school, currently studying through my final semester, and during my course on Intellectual Property we began the study of trademarks. We saw various aspects of them, like the types and characteristics, and we reached the study of notorious and famous trademarks. However, we only studied but a small portion of all there isto know about them and that left place for me to make an investigation about them that I could enjoy to a certain extent. It is true that this is but a final paper that is requisite of the course, and it is also true that I didn’t get to select the subject. But I consider myself to be lucky to have been assigned to the study of notorious and famous trademarks because they are actually veryinteresting, and I can guarantee that I wrote this paper after investigating and that I did give proper thought to what I was writing. Therefore I hope that whoever reads it can find it useful and maybe a little enlightening and interesting.

Jorge Alberto Tovar Caballero
20th of November 2010.

To my parents.
To my little brother,
To my schoolmates
And to my friends.

GLOSARYINTRODUCTION………………………………..………………PAGE 5
CONCEPT………………………………………..……………….PAGE 6
LEGAL DEFINITION………………………….…………….…PAGE 8
ELEMENTS OF THE CONCEPT…………….………………..PAGE 9
BIRTH OF THE CONCEPT…………………….……………..PAGE 10
RELATED PRINCIPLES REGARDING .
NOTORIOUS AND FAMOUS TRADEMARKS….………….PAGE 11
HISTORIC EVOLUTION IN THE WORLD………………...PAGE 16
HOW TO PROTECT THEM INMEXICO…………………..PAGE 17
DURATION OF THE PROTECTION……………………...…PAGE 18
RIGHTS AND OBLIGATIONS DERIVED FROM THEM…PAGE 19
ADVANTAGES AND DISADVANTAGES OF .
NOTORIOUS AND FAMOUS TRADEMARKS……………..PAGE 20
COMPARATION WITH OTHER COUNTRIES…………….PAGE 21
EXAMPLES……………………………………………………...PAGE 24
CONCLUSION…………………………………………………..PAGE 25BIBLIOGRAPHY……………………………………………......PAGE 27
ANNEX 1 INTERVIEW……………………………………….....PAGE 29
ANNEX 2 JURISPRUDENCE…………………………………....PAGE 30

INTRODUCTION.

Who hasn’t heard about trademarks such as Lacoste, Nike or even Mc Donalds? When anyone goes out shopping to the nearest mall or commercial center it’s impossible not to notice how trademarks are all over the place, because these days how strong your trademark is has big...