Marcas

“MADE IN” TO “DESIGNED IN”

First of all I would like to say that the class of Francisco Díaz was really interesting. I studied Advertisement andthere I had a lot of classes of Cultural identity but this one was not boring.
I think it´s very important the examples in the class because it´s moreattractive for us furthermore Francisco tries to teach how we have to react in other countries especially in japan.
We speak about how you have to sellyour brand. He told us about the importance of the culture. You cannot sell something that is not in line with your culture of your company. For example,Apple produces its products in China but the culture of the company doesn´t allow to say that this product is “made in China”. We talk about theimportance for the culture the different elements like religion, Knowledge, traditions, language, economy situation, political…. All this factors influenceour culture and in the company.
When we go abroad with our company we have to take into account that depends of the culture there are differentmeanings for everything. In Spain we have some cases on this for example Mitsubishi Pajero. We have to be careful and know well the other culture.
On theother hand it´s very important the applications of the 4P´s. Price, Place, Product, Production. It is know that we have to be careful and try to apply wellthe 4P´s.
In conclusion the class was nice and I really like when the professor put a lot of examples because I think it is easier for understand it.