Especialización de Mercadeo
Ensayo de: Mercadeo Responsable
Mónica Patricia Castro Andrade
Luis Alfonso Pérez Romero
Barranquilla, Febrero 25 de 2011
Marco teórico del Mercadeo Responsable:Marketing es un estado asociativo de la mente que insiste en la integración y coordinación de todas las funciones del marketing que a su vez están unidas a otras funciones dela sociedad, con el objetivo básico de producir el máximo beneficio de la sociedad. Arthur P. Felton, 1959.
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First national forum on Fair Trade and Organic Production ispresented, driven by Pronatura Mexico.
The forum will take place on the 29th-30th of September, offering: thematic work groups, conferences, workshops focusing on marketing, production, responsibleconsumption, fair and organic market alternatives, as well as the articulations and actions of social networks, leaving as a proposal the exhibition and marketing of products and services,handicrafts, tourism, business and financial services and more
To better understand the goal of this forum on Fair Trade, it is necessary to realize that this movement’s principle is based on the establishmentof just relations between producers and consumers as a way to achieve the development of producer communities, as their livelihoods are improved upon receiving a fair price for their products.
Thisimplies the variation in trade relations with developed and emerging countries where in the first place we have the distributor and in a second place the producers. On top of this, a base price isestablished that covers the production costs plus a fair trade premium (prize) which is destined for diverse local community development projects.
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