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  • Publicado : 17 de agosto de 2012
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Johnson and Johnson Company (JNJ)


Fist Week, Second Week Third Week
May,14 : 62.20% May,21 : 63.61 May,29 : 62.46
May,18 : 62.30% +0.26(+0.4%) -0.05(-0.08%)May,25 : 62.88 June,01 : 61.78
-0.22(-0.35%) -0.66(-0.06%)


Johnson & Johnson Corporation was founded in 1886 by Robert Wood Johnson, an American entrepreneur and Industrialist. Inspired by the developing scientific understanding of proper of sanitation, Johnson aimed to make antisepticsurgical procedures easier. Through numerous targeted acquisitions and research over the next century, the company steadily diversified its business to encompass pharmaceutical, medical devices, and consumer packaged goods.

Johnson & Johnson (NYSE:JNJ) is the world's second largest and most broadly based manufacturer of health care products, with 2010 annual sales of $61.6 billion, adecline of 0.5% from 2009. The company holds a significant share of the consumer and pharmaceutical markets, and is the world's largest developer and manufacturer of medical treatment and diagnostic devices.

The consumer health market size is increasing as consumers are taking greater responsibility and interest in their own health. Johnson & Johnson owns highly successful brands such asTylenol, Band-Aid, and Neutrogena. The acquisition of Pfizer's Consumer Healthcare division in 2006 and addition of brands such as Listerine, Lubriderm, Visine, and Neosporin further solidified Johnson & Johnson dominance in consumer health care. Recently however the company has been plagued by a series of product-quality problems, mainly at its McNeil Consumer Healthcare unit, which makesover-the-counter medicines. The company has recalled Tylenol, Motrin, Benadryl and other products for problems ranging from musty odors that caused nausea in consumers, to excessive concentrations of active ingredients. The problems with manufacturing have hurt the company's bottom line. In 2010, the company suffered significant losses in this segment with a decrease of 7.7% in revenue over the previousyear.







Clorox Company (CLX)

First Week Second Week Third Week
May,14 : 69.39% May,21 : 67.74 May,29 : 69.53
May,18 : 69.20% +0.10(+0.15%) -0.06(-0.09%)
May,25 :70.03 June,01 : 69.25
+0.84(+1.21%) +0.45(+0.65%)



The Clorox Company (NYSE: CLX) is a manufacturer of cleaning products, bleaches, water filters and food products. It's flagship product, Clorox, has become synonymous with bleach, and its other brands such as Pine-Sol and Kingsford arealso widely known; according to the company 93 of its brands are the No 1. or No 2. in market share in their respective markets.

Clorox is working on expanding its presence to both Canada and Latin America. Despite its attempts to become a more global company, Clorox is still heavily dependent on the slower growing North American market for the vast majority of its sales.
Clorox'soperating margins are vulnerable to increases in commodities prices. Plastic resin costs account for an average of 6% of Clorox's cost of goods. Continued consolidation among consumer packaged goods companies has made it difficult for Clorox to pass on price increases to consumers. The company said it is spending more to promote products through in-store promotions and advertising to drive sales as the...
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