Micro Entorno Y Macro Entorno

. Economic environment influence ( all country or it’s region; all numbers of national currency try to convert in euros )

Indicators Description
What market‘s segment is assign thisproduct
Size of the target segment ( number of people or in money; ).
The purchasing power of the target market segment customers (income, size of family, expenditure)
Inflation
UnemploymentThe salary size ( a month)
Real tariff rate ( one hour salary)
Savings
Credit accessibility for customers, business
Credit‘s interest rate
Dominating competition kind on this marketThe amount of family expenditure used to such class of product (in per cent)
Social benefits
Illegal incomes
Expectations of consumers towards the economy situation in future ( take from thepolls)
Other ( indicate)

Evaluation of the economic environment impact ( assess most influence 4-5 indicators & write them to below given table)

Indicators ( write the meaning here) Try toevaluate the Impact power according this scale:
Very strong Strong Average Week Neutral
A indicator
B indicator
C indicator
D indicatorOther ( indicate)


II. Demographic environment impact ( fill only these lines which are suited to your company customers & their location)

Attributes Description
Number of customers inthe serving territory, zone or segment, changes of customers number
Impact of people migration
Structure of target segment customers by age
Distribution of target segment customers by familysize
Distribution of target segment customers by religion, ethnic, national dependence
The small zone of serving depends population with high density of living
It‘s difficult to describe the zoneof serving territory
The zone of serving territory depends the close living people and passing buyers
The serving zone territory depends the close living people with low density
The...