Preguntas Del Caso Apple Inc 2010
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Publicado: 27 de junio de 2012
CASE 10
Apple, Inc. in 2010
Assignment Questions
1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is thestrategy evolving? 2. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yieldedsuccess? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer industry? Use themethodology in Table 4.2 to support your answer. Does it appear that the company’s competitive positions in personal media players and smartphones or stronger or weaker thanits position in computers? 4. Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, and tablet computerindustries? Are the value chain activities that Apple performs in computers, personal media players, tablet computers and smartphones very similar and “compatible” or are there veryimportant differences from product to product? Which of the four products lines---computers, tablet computers, personal media players, or smartphones---do you think is mostimportant to Apple’s future growth and profitability? Why? 5. What is your assessment of Apple Computer’s financial performance the past three years? (Use the financial ratios inTable 4.1 on pages 94-96 of the text as a guide in doing your financial analysis.) 6. What recommendations would you make to allow Apple to strengthen its position in its mostimportant markets? What steps should it take to ensure that the iPad becomes a success in the marketplace and a major contributor to the company’s overall performance?
Apple, Inc. in 2010
Assignment Questions
1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is thestrategy evolving? 2. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yieldedsuccess? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer industry? Use themethodology in Table 4.2 to support your answer. Does it appear that the company’s competitive positions in personal media players and smartphones or stronger or weaker thanits position in computers? 4. Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, and tablet computerindustries? Are the value chain activities that Apple performs in computers, personal media players, tablet computers and smartphones very similar and “compatible” or are there veryimportant differences from product to product? Which of the four products lines---computers, tablet computers, personal media players, or smartphones---do you think is mostimportant to Apple’s future growth and profitability? Why? 5. What is your assessment of Apple Computer’s financial performance the past three years? (Use the financial ratios inTable 4.1 on pages 94-96 of the text as a guide in doing your financial analysis.) 6. What recommendations would you make to allow Apple to strengthen its position in its mostimportant markets? What steps should it take to ensure that the iPad becomes a success in the marketplace and a major contributor to the company’s overall performance?
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