Servicio Al Cliente
Páginas: 10 (2376 palabras)
Publicado: 30 de octubre de 2012
EXECUTIVE SUMMARY
The following document shows the analysis of the user survey conducted through the SportingPulse network from July 16th midnight until July 23 2012 on Surveymonkey.com.
The data was assessed both with and without Administrators, Officials and Coaches in order to have a clear view of Sportingpulse network users that are not directly involved in any of these roles.
It wasfound that around one quarter of the respondents were Female while almost 75% were Male, also more than half of the respondants (55.36%) are within the age groups of 17 or younger and 35-49.
As a result of the high number of respondents of 17 years of age or younger, an average of 34% of respondents found themselves with a household income of less than $74,999 and $75,000-99,000.
In accordance withpopulation distribution in Australia, the majority of respondents are males located in Victoria and New South Wales with 32% and 14% respectively as well as 25% and 11% without Admin/Official/Coach. Females are also generally located in Victoria and New South Wales.
Parents were the principal group of respondents with 49% on all sample and 35% without Admin/Official/Coach, having at least onechild. This is an important fact considering that a significant percentage of respondents are 17 years old or younger, which means that the big majority of respondents on all the other age groups are parents.
Regarding the way the respondents are involved in the local community sport we found that a notable 20% are Only Administrator/Official/Coach, followed by a 15% of Only Parent and 15% for thecombines Parent and Administrator/Official/Coach.
65% of respondents are involved in AFL, Soccer, Basketball and Cricket and almost 90% of respondents are involved in the in any of these four sports or/and Rugby, Hockey, Netball, Tennis, Swimming and Touch Football.
SportingPulse network users accessed the site mainly for checking results (89%), ladders (87%) and Fixtures (87%); Also a frequentreason for visiting the network are Club News (42%) and Live Stats (21%).
More than a quarter of the respondents of Participant/Parent/Supporter group wrote about the lack of up-to-date data/information, the same comments were made by the Admin/Official/Coach group where this was the main issue. Another issue raised included the inability to find content easily within Participant/Parent/Supportergroup; The positive comments were frequent in the Participant/Parent/Supporter group.
METHODOLOGY
This survey was conducted through the SportingPulse network using the platform surveymonkey.com. It received 571 responses of which 385 are respondents not involved as Administrator, Official or Coach.
It is essential to point out that 56% (318) of all the respondents came from the survey targetedto the age group 18 years of age or younger, which visibly impacted the results; Also from all the respondents that started a survey only 69% finished it and many of those who finish it were allow to leave some questions unanswered
The survey was carried out in the period from July 16th midnight until July 23 2012.
RECOMMENDATIONS
From all the respondents that started surveys only 69%actually finished it, two ways to improve this are:
1- Create a regular (e.g. monthly) survey, very short, with no open-end questions and limited multiple selection to focus on very specific questions each time. This can have a very simple prize (e.g. Sportingpulse T-shirt/Cap) for a random respondent. This prize will not be the main reason to do the survey but will give a sense of rewardfor the time spent, plus the respondents will need to give a email address to be contacted incase of winning the prize,.
2- Create a full extend survey competition to run for a couple of months with a generous prize (e.g. Ipad) where only respondents that complete all the questions can participate. On top of having more respondents and accurate competition rate we can use the survey to...
The following document shows the analysis of the user survey conducted through the SportingPulse network from July 16th midnight until July 23 2012 on Surveymonkey.com.
The data was assessed both with and without Administrators, Officials and Coaches in order to have a clear view of Sportingpulse network users that are not directly involved in any of these roles.
It wasfound that around one quarter of the respondents were Female while almost 75% were Male, also more than half of the respondants (55.36%) are within the age groups of 17 or younger and 35-49.
As a result of the high number of respondents of 17 years of age or younger, an average of 34% of respondents found themselves with a household income of less than $74,999 and $75,000-99,000.
In accordance withpopulation distribution in Australia, the majority of respondents are males located in Victoria and New South Wales with 32% and 14% respectively as well as 25% and 11% without Admin/Official/Coach. Females are also generally located in Victoria and New South Wales.
Parents were the principal group of respondents with 49% on all sample and 35% without Admin/Official/Coach, having at least onechild. This is an important fact considering that a significant percentage of respondents are 17 years old or younger, which means that the big majority of respondents on all the other age groups are parents.
Regarding the way the respondents are involved in the local community sport we found that a notable 20% are Only Administrator/Official/Coach, followed by a 15% of Only Parent and 15% for thecombines Parent and Administrator/Official/Coach.
65% of respondents are involved in AFL, Soccer, Basketball and Cricket and almost 90% of respondents are involved in the in any of these four sports or/and Rugby, Hockey, Netball, Tennis, Swimming and Touch Football.
SportingPulse network users accessed the site mainly for checking results (89%), ladders (87%) and Fixtures (87%); Also a frequentreason for visiting the network are Club News (42%) and Live Stats (21%).
More than a quarter of the respondents of Participant/Parent/Supporter group wrote about the lack of up-to-date data/information, the same comments were made by the Admin/Official/Coach group where this was the main issue. Another issue raised included the inability to find content easily within Participant/Parent/Supportergroup; The positive comments were frequent in the Participant/Parent/Supporter group.
METHODOLOGY
This survey was conducted through the SportingPulse network using the platform surveymonkey.com. It received 571 responses of which 385 are respondents not involved as Administrator, Official or Coach.
It is essential to point out that 56% (318) of all the respondents came from the survey targetedto the age group 18 years of age or younger, which visibly impacted the results; Also from all the respondents that started a survey only 69% finished it and many of those who finish it were allow to leave some questions unanswered
The survey was carried out in the period from July 16th midnight until July 23 2012.
RECOMMENDATIONS
From all the respondents that started surveys only 69%actually finished it, two ways to improve this are:
1- Create a regular (e.g. monthly) survey, very short, with no open-end questions and limited multiple selection to focus on very specific questions each time. This can have a very simple prize (e.g. Sportingpulse T-shirt/Cap) for a random respondent. This prize will not be the main reason to do the survey but will give a sense of rewardfor the time spent, plus the respondents will need to give a email address to be contacted incase of winning the prize,.
2- Create a full extend survey competition to run for a couple of months with a generous prize (e.g. Ipad) where only respondents that complete all the questions can participate. On top of having more respondents and accurate competition rate we can use the survey to...
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