Siempre así

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  • Publicado : 17 de marzo de 2011
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1. Gather print advertisements or online advertisements of technological products or environmental friendly products or green, natural, organic or sustainable products. Discuss
how you view theseadvertisements firstly as a consumer and secondly as a marketer.

2. Find a customer satisfaction survey or a consumer research survey or questionnaire. Analysis the questions and measurement scalespresented in the survey and discuss the strengths and weaknesses of the survey.

3. Find print advertisements that you believe are targeted at a particular Lifestyle and Behavioural segments. Howeffective do you think each advertisement is in terms of achieving its objective? Why?

4. Form a group of three. Pick a (1) technological product or (2) environmental, green, natural, organic orsustainable product and develop a brief marketing plan based on each of the three approaches to consumer decision-making: rational, experiential, and behavioural influence. What are the major differencesin emphasis among the three perspectives? Which is the most likely type of problem- solving activity for the product you have selected? What characteristics of the product make this so?

5. You are amember of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for this campaign, each based on one of the levels in Maslow’s needhierarchy. Maslow’s hierarchy of needs theory proposes five levels of human needs: physiological needs, safety needs, social needs, egoistic needs, and self-actualization needs.

6. How do your clothingpreferences reflect who you are? Are your choices different from your friends? Do you think those differences are related to personality? What challenges does this present to marketers selling clothesto University-aged students?

7. Find five examples of print advertisements or packages that use stimulus factors to create attention. For each example, evaluate the effectiveness of the stimulus...
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