When started: May 7, 1946
Who started the company: Masaru Ibuka and Akio Morita
What does it do: Profile: Sony Design aims to create an attractive lifestyle by unifying the Sony Group's assets, particularly in electronics, as well as games, entertainment, mobile communications, and others. Sony Design takes on the challenge of realizing user experiencesthat are unique to Sony.
How is it organized (Form of organization): The Origins of the SONY Brand
The Sony name was created by combining "SONUS," the original Latin for "SONIC," meaning sound, with "SONNY," denoting small size, or a youthful boy. It was chosen for its simple pronunciation that is the same in any language.
In September 1945, Masaru Ibuka returned to Tokyo to begin work inthe war-damaged capital. A narrow room with a telephone switchboard located on the third floor of the Shirokiya Department Store (Tokyu Department Store which closed on January 1999) in Nihombashi became the new workshop for Ibuka and his group. Having barely survived the war fires, the building had cracks all over its concrete exterior. Without windows, the new office was small and bleak.Gradually, the office environment started to improve as the silicon steel boards, drilling machines and other equipment were transported from the Suzaka factory, and the personnel who had been tying up loose ends there joined the Shirokiya staff.
In October, Ibuka and his group established a new facility, called "Tokyo Tsushin Kenkyujo"(Totsuken), or "Tokyo Telecommunications Research Institute."Ibuka's factory repaired radios and made shortwave converters or adapters that could easily make medium-wave radios into superheterodyne, or all-wave receivers. Demand for such radios was rapidly increasing.
The shortwave adapters attracted wide attention, and the Asahi Shimbun featured them in its "Blue Pencil" column. As a result, demand increased even further. This article also brought Ibukaand Akio Morita back together again(*). As the war ended, Morita was back home at Kosugaya, in Aichi Prefecture. One day, he read the column that mentioned Ibuka's name, and he wrote to his friend immediately. Ibuka replied at once, urging Morita to come to Tokyo. Since he had been offered a job as a lecturer at the Tokyo Institute of Technology (Tokodai), Morita wasted no time in moving to Tokyoand in renewing their acquaintance.
(*) Ibuka and Morita, the founders of Sony, first encounterd each other at the meetings of the Wartime Research Committee that was studying new types of weapons during the war. The two men became close friens, thought Ibuka was more than a dozen years older.
The electric rice cooker
Subsequently, Ibuka's factory worked on an electric rice cooker.As thewar plants had closed down, there was more electricity than was needed at the time. This surplus fed Ibuka's desire to produce items which were needed for everyday life.
The company began supplying this product to government offices. The new business of Ibuka and his group was well under way by the end of 1945.
On May 7, 1946, more than twenty management and staff attended the inaugurationceremony which officially established Tokyo Tsushin Kogyo (Totsuko). Ibuka's father-in-law,Tamon Maeda was appointed president of the new company. Maeda was the former Minister of Education in the postwar Higashikuni and Shidehara Cabinets.
Who are the principals-(ceo,cfo,etc): Chairman, CEO and President: Howard Stringer Vice Chairman: Ryoji Chubachi
What does the stock trade for and on whatexchange (closing price 12/31/10 and yearly high and low): ( can you help me do this?)
Recent news articles (need 2): News 1: December 24, 2010, Tokyo, Japan - Sony Corporation ("Sony") today announced that Sony plans to invest approximately 100 billion yen in Sony Semiconductor Kyushu Corporation's Nagasaki Technology Center ("Nagasaki TEC") in the fiscal year ending March 31, 2012, to...