Tourism

Ecotourism - Afifi Island

SMT1002 International Tourism - Individual Assignment

Word Count: 2,278
















Module Leader: Nick Hubbard
Student Name: Estella (Meng Lei)
Student ID: U0974380


Executive Summary

The purpose of this report was, used Afifi Island as an example to describe and analysis the main trend of international tourism and suggested thetarget market of Afifi Island.
This report divided into three parts. First part is introduced the concept of international tourism and its trend. Second part is indicated the type of Afifi and figured out its target market. It covered economic, social and culture aspects to support their sustainable development management and strategy plan. In the final part, this report had help Afifi Island tofind and set up its position.
Afifi is a nice place, which still keep the nature environment. Therefore, Afifi Island has potential can be a place related to ecotourism. According to the long term develop management plan, Afifi Island needs a sustainable management plan, and an effective operation group.



Table of Contents

Introduction 4
Afifi Island 5
Tourism Type Definition5
Target Market 6
Strategy Management 7
Potential Impact 8
Economic Impact 8
Environmental Impact9
Social and Culture Impact 10
Sustainable Management 10
Conclusions 11
References 12

Introduction
Tourism industry is developing quickly in recent years. Nowadays, tourists prefer to through travel during their vocation or holidays, most of them want to through travel to reduce their stress from work and countries. In 2011, international tourist increasesover 4% than 2010. The total numbers reached to 982 million. (UNWTO, 2012) According to World Tourism Organization (UNWTO), international tourism will expected to reach 1 billion, in 2020. (UNWTO, 2013) Because of the rapid development of international tourism, the trend of international tourism from simple aim like escape form crowded countries or relaxation transform to feel the natureenvironment by some specific tourism, such as ecotourism.
Island tourism is becoming more and more popular place that tourists chose to travel and spend their holidays. The number of island tourists increased in recent five years. (Payne, 2012) For example, the Dominica island tourism developed quickly and they expand the market share. The rapid development of the Dominica island tourism industry haseffectively promoted the development of other sectors, especially construction, transportation, commercial and financial sector. Beach is the main tourism area of Dominica island, it about 1/3 of the country's total area, almost 1,400 kilometers of coastline. (CASS, 2013)


Afifi Island
Afifi Island is a small independent state of the West coast of Africa. The total area is about 754 squarekilometers, and there has almost 100,000 inhabitants live on Afifi Island now. (Afifi Island, 2013) It still conservation the nature environment, and it is a very beautiful island to travel, even worth to exploring more. Afifi Island is an origin volcanic place, and there have a number of sandy beaches around the Island. In addition, inside of Afifi Island, it covered in rainforest.

Tourism TypeDefinition
Firstly, decided the type of Afifi Island is necessary. It will become easy to make a long term planning in the future. People, who move in a short term to outside place, leave their normally life and work to spending time at another destinations means tourism. (Burkart & Medlik, 1974) In addition, tourism also has two main types that are domestic tourism and international tourism....