Translating Strategy Into Action - Balanced Scorecard

SAP Strategic Enterprise Management
Translating Strategy into Action: The Balanced Scorecard

Written by David Norton, The Balanced Scorecard Collaborative, Inc., and by SEM Product Management, SAP AG

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Contents
Needed: A New Approach to Managing Strategy..............................................................................3
Why Is It SoDifficult to Implement Strategy?.........................................................................................4
The Balanced Scorecard: A New Approach to Implementing Strategy..................................................5
Creating Strategic Focus: The Balanced Scorecard .......................................................................9
Designing a Scorecard to Tell theStory of Your Strategy....................................................................10
Case Study: The Balanced Scorecard at Pioneer Petroleum ..............................................................11
SAP’s Approach to Facilitating the Design of Effective Balanced Scorecards.....................................14
Translating Strategy to Action: Strategic Enterprise Management™and SAP SEM™...............16
Strategic Alignment at the Top.............................................................................................................18
Making Strategy Everyone’s Job..........................................................................................................20
Communication and Education to CreateAwareness..........................................................................21
Aligning Human Resources..................................................................................................................22
Aligning Financial Resources...............................................................................................................25
Strategic Knowledge Networks............................................................................................................27
Strategic Feedback and Learning ........................................................................................................29
Management Cockpit ...........................................................................................................................31
Business Planning and...