Zara Strategy

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ZARA

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SUMMARY

AMANCIO ORTEGA GAONA
Forbe’s 10th riches man in the world - $18.3 billion
Railway worker's son started as a gofer in a shirt store.
With then-wife Rosalia Mera, also now a billionaire,
started making dressing gowns and lingerie in their living room.
Business became one of world's most successful apparel manufacturers.

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• Today Inditex has more than 4,000stores in 71 countries. Sales: $12.3 billion. Ortega
is chairman.
• Has personal investments in gas, tourism, banks and real estate. Owns properties in
Madrid, Paris, London, Lisbon, plus a luxury hotel and apartment complex in Miami,
a horse-jumping circuit, and an interest in a soccer league.
• Shuns neckties and fanfare.
• Daughter Marta works for Inditex; recent speculation suggests sheis being groomed
to eventually replace her father.

INDITEX SA
Industria de Diseno Textil SA is a Spain-based company primarily engaged in
the textile industry. The Company’s activities include the design, confection,
manufacturing, distribution and retail of men, women and children apparel,
footwear and fashion accessories; as well as home furnishings and household
textile products. TheCompany’s products retail distribution is conducted through
a chain of more than 5,000 commercial stores, which are structured in eight
brands: Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho,
Zara Home and Uterque.
The Company is a parent of Grupo Inditex, a group which comprises a number
of controlled entities that, as of January 31, 2012, had operations established in
overthan 80 countries located worldwide.

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Trendy Zara is the flagship brand for Europe's fastest-growing apparel retailer, Industria
de Diseño Textil (commonly know as Inditex). Zara, the cheap-chic subsidiary of the
Spanish fashion giant, runs about 1,485 stores in major cities worldwide, as well as more
than 200 Zara Kids shops in some 75 countries. Zara boasts about 50 shops each in theUS and Mexico. The chain sells women's, men's, and children's apparel and also offers
plus-size and maternity lines to clothe its larger customers. Zara Home, which sells home
fashions, has about 270 stores in 25 countries. Zara, launched in 1975, is Inditex's
principal chain and accounts for more than 60% of its parent company's sales.

2011
Se abrieron las primeras tiendas en Taiwán,Azerbaiyán, Australia, Sudáfrica y Perú, con lo que la presencia comercial del Gr upo
Inditex se amplió a los cinco continentes. De este modo, Inditex superó las 5.500 tiendas en 82 mercados. Reforzando la
estrategia multicanal, se lanzó la venta por Internet de todas las cadenas del Grupo y se inauguraron las tiendas online
de Zara en Estados Unidos y Japón. En la Junta General de Accionistas,Pablo Isla asumió la presidencia de Inditex.
2010
Inditex abrió sus primeras en tiendas en Bulgaria, India y Kazajstán, alcanzando presencia en 77 países. El Grupo alcanzó las
5.000 tiendas con la apertura de una tienda Zara ejemplo de ecoeficiencia en el corazón del centro histórico de la ciudad
de Roma (Italia). En septiembre, Zara comenzó a comercializar sus productos por internet y a cierredel ejercicio la
tienda online estaba operativa en 16 países europeos. En la Junta General de Accionistas, Pablo Isla, vicepresidente de
Inditex, presentó el nuevo Plan Estratégico Medioambiental de Inditex: "Inditex Sostenible 2011 -2015".
2009
Inditex cierra un acuerdo con el Grupo Tata para abrir tiendas en India a partir de 2010. El Grupo abre sus primeras tiendas en
Siria y cadenas comoStradivarius, Bershka y Pull & Bear inician su andadura en China. Se pone en marcha un nuevo
centro de distribución en Palafolls (Barcelona) anejo a las instalaciones logísticas que el Grupo tiene en Tordera
(Barcelona).
2008
Lanzamiento de Uterqüe, cadena especializada en la venta de accesorios y complementos de moda. Inditex abre su tienda
número 4.000 en Tokio y alcanza presencia en 73...