Caso Zara (Ingles)
Páginas: 2 (301 palabras)
Publicado: 6 de octubre de 2011
Mema Gómez Hinojosa
ZARA
5 aspects of the success of Zara
Design: Zara changes its apparels every 4 weeks, always giving new trends, before anyone. Zara has the specificobjective to give classy and formal fashion with low prices. And these designs are adapted depending on each country and culture.
Reengineering: Zara´s production changed to “just intime” system. Opening more workshops in strategic points.
Supply chain: Zara distributes through several companies in different countries, trying to reduce risk of failure in thedistribution. Giving also the undyed fabric makes them having the designs as fast as possible.
Marketing: Zara does not invest at all in advertising, people know Zara from “mouth to mouth”or just watching the store, that commonly its in a huge spot in the mall. So, Zara, as a brand, is earning entirely all the money for advertising, and just basing in publicity.
Theirpricing strategy is to sell quality at moderate prices, prices of clothes in Zara stores around the world are more expensive than those sold in Spain, due to transportation costs.Logistics: The mission is to have and keeping the merchandise in the warehouse just for a few hours. The clothes are delivered to distribution centers in La Coruña, Brazil and Mexico. Theclothes are distributed to stores around the world 2 times per week.
Draw a diagram of the information that comes under the heading of logistics.
Look for a Zara label, advantagesand disadvantages.
Disadvantage: It has a sticker indicating the price (Mexican pesos), underneath it is the Spain price.
Disadvantage: Customers can get confused about thedifferent sized expressed in the label.
Advantage: It has a modern design and the size of the label it’s perfectly visible.
Advantage: The code bar is located in the middle of the label.
ZARA
5 aspects of the success of Zara
Design: Zara changes its apparels every 4 weeks, always giving new trends, before anyone. Zara has the specificobjective to give classy and formal fashion with low prices. And these designs are adapted depending on each country and culture.
Reengineering: Zara´s production changed to “just intime” system. Opening more workshops in strategic points.
Supply chain: Zara distributes through several companies in different countries, trying to reduce risk of failure in thedistribution. Giving also the undyed fabric makes them having the designs as fast as possible.
Marketing: Zara does not invest at all in advertising, people know Zara from “mouth to mouth”or just watching the store, that commonly its in a huge spot in the mall. So, Zara, as a brand, is earning entirely all the money for advertising, and just basing in publicity.
Theirpricing strategy is to sell quality at moderate prices, prices of clothes in Zara stores around the world are more expensive than those sold in Spain, due to transportation costs.Logistics: The mission is to have and keeping the merchandise in the warehouse just for a few hours. The clothes are delivered to distribution centers in La Coruña, Brazil and Mexico. Theclothes are distributed to stores around the world 2 times per week.
Draw a diagram of the information that comes under the heading of logistics.
Look for a Zara label, advantagesand disadvantages.
Disadvantage: It has a sticker indicating the price (Mexican pesos), underneath it is the Spain price.
Disadvantage: Customers can get confused about thedifferent sized expressed in the label.
Advantage: It has a modern design and the size of the label it’s perfectly visible.
Advantage: The code bar is located in the middle of the label.
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