Environmental marketing

Let´s go Organic…
Julio Cazares
Santiago Camarena
Valeria Tellez
Barthelemy Leblanc

Nowadays around the world a huge part of the vegetables that humans eat are produced with a lot of chemicals. This is because with the use of these chemicals, farmer’s production could be increased a lot. Besides, chemicals as pesticides and insecticides are used to protect plants of insects or plagues thatcould affect them. Many times these chemicals used to produces vegetables, causes a lot of damage to the environment and health of people who consumes these products. When these products are disposed into environment they harm de soil, water and its wildlife, sometimes for days, weeks, even years because there no exist a physical or biological process to biodegrade them.
The northwestern regionin Mexico, one of the main states dedicated to this activity is Sinaloa state, dedicated to produce many of the aliments utilized in Mexico and in some parts of United States; this region contributes with the 50% of total exports of Mexico. Principal products are corn and tomatoes but they are produced with a lot of chemicals, due to people in Mexico do not demand for food produced environmentalfriendly. In Mexico the desire of the farmers to produces more at the low price possible combined with the lack of culture of people about environment, is damaging water, soil and ground.
However, there is a little part of the society worried about this, Walt - Mart in some of their stores have organic food, this mean that, those goods were produced without chemicals environmental friendly. Thiscould be a difficult process because all the value chain needs to be modified, since the chemicals producers to the final consumer. For all of them there are benefits that are going to attract them. One way to respond to this problem is try to change the behavior of the consumers in Mexico, because if final consumer demands organic products, all stakeholders will change their behavior to, inothers words, try to create a bullwhip effect with all stakeholders.

Background to the research problem (Raw data)
In the harvest are some plagues and insects that attack the crop generated diseases. These will be attack by a substance, killing almost of them and prevent lose the harvest, pesticides, is the name of the product that is necessary for control them. Are made by chemical and toxiccomponents that not only affect the humans, in other way affects the environment in special the grow reducing the time of recovery, contaminating and preventing the complete use of the grow. Pesticides kill almost of the active soil organisms, which are important during the production of the fertility.
Plants depend of millions of germs that bring nutrients to their rootlets. When these cycles arebroken plants become more dependent of chemical fertilizers during regular intervals. The soil is important during the process, in other way cant generated well interaction when are used chemicals. This product decrease biodiversity in the soil but not just kill the pest, it kill other small organisms that are important during the cycle.
During the process if are not present the soil will beproduce retention of water, killing the harvest this case are present in the farmers. At such times, organic farms have been found 20-40% yields higher than conventional farms.
Today in Mexico the excess use of agrochemicals and the inadequate use of these products, had been a big problem in Mexico. A lot of pesticides in the rest of the world had been prohibited in effect of the toxicity. But inMexico the use of pesticides had been increasing around the 10% per year, Generated 6 twice more infected products. (CICOPLAFEST, 2000).
In Mexico the activity industrial are based in the petroleum and minery but the intensive activity in these industries and the accidents with transportation and storage of these substances affect the grow during 1999 the pollution was by 25,967 km2 every day are...