Is eharmony a blue ocean?

Páginas: 29 (7081 palabras) Publicado: 26 de agosto de 2010
|eHarmony |
|Examen Final |
| |
| |
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|18/07/2010 |
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Información general de la empresa

eHarmony es una empresa capital-financiada, orientado al matchmaking Web site. La compañía anunciapor televisión y Internet y requiere a usuarios terminar una compatibilidad detallada cuestionario para iniciar el servicio.

In 1997, after 35 years practicing as a clinical psychologist and counseling thousands of married couples, Dr. Neil Clark Warren had come to believe that there was a better way to find love than leaving it up to chance. He knew from his experience in clinicalwork that although some American marriages were ending in divorce, many others were deeply satisfying unions of two fulfilled individuals. He observed that, in many cases, the marriages that endured were composed of compatible people, while marriages that deteriorated often did so because the differences between the individuals became harder to resolve over time. What if he could define the traitsmost likely to lead to relationship success? Could certain characteristics predict compatibility and lead to more satisfying relationships?

Dr. Warren set out to test this theory in collaboration with Dr. Galen Buckwalter, then a research professor at the University of Southern California. They sought to identify the characteristics between spouses that were consistently associated with themost successful relationships. After three years of research and development, they successfully identified the key dimensions of personality that predicted compatibility and the potential for long-term relationship success.

Pasadena-based eHarmony ( launched in the United States in 2000 and is now the #1 Trusted Relationship Services Provider in the USA. eHarmony’s patentedCompatibility Matching System® allows eHarmony members to be matched with compatible persons with whom they are likely to enjoy a long-term relationship. Millions of people of all ages, ethnicities, national origins and religious and political beliefs have used eHarmony's Compatibility Matching System to find compatible long-term relationships. Today, an average of 236 eHarmony members marry every dayin the United States as a result of being matched on the site.* eHarmony is available in the United States, Canada, Australia and the United Kingdom.

eHarmony remains committed to investigating and understanding what makes long-term relationships successful by conducting ongoing, rigorous scientific research to keep the matching model up-to-date and relevant for domestic and internationalmarkets. Dr. Buckwalter retired from eHarmony in 2008 and continues to serve as a trusted advisor and key member of the Research Advisory Board. Although Dr. Warren is no longer involved in the day-to-day management of eHarmony, he is Chairman of the Board and plays a vital role in the business, advising management and inspiring millions of users with his strong belief in the power of healthy, long-termrelationships.

In addition to the singles matching service, eHarmony operates eHarmony Labs, a relationship research facility, and publishes eHarmony Advice, a growing relationship advice site.
Reconstrucción de las Fronteras de Mercado

Vía 1: Explorar industrias alternativas

Teniendo en cuenta la necesidad de RELACION DE PAREJA

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