Actividad de investigación de operaciones

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INVESTIGACIÓN DE OPERACIONES

UNIVERSIDAD INDUSTRIAL DE SANTANDER BUCARAMANGA 2010

BIBLIOGRAFIA

Devoto Ratto, Renzo, Programación Lineal Para Administración

Coló Herrera, Ana,Introducción A La Programación Lineal Hillier, Frederick S, Lieberman, Gerald J, INTRODUCTION TO OPERATIONS RESEARCH Seventh Edition, McGraw-Hill.

Profesor, la solución propuesta en el libro para el problema14.1-2 que a continuación describo (en inglés).

Two manufacturers currently are competing for sales in two different but equally profitable product lines. In both cases the sales volume formanufacturer 2 is three times as large as that for manufacturer 1. Because of a recent technological breakthrough, both manufacturers will be making a major improvement in both products. However, they areuncertain as to what development and marketing strategy to follow. If both product improvements are developed simultaneously, either manufacturer can have them ready for sale in 12 months. Anotheralternative is to have a “crash program” to develop only one product first to try to get it marketed ahead of the competition. By doing this, manufacturer 2 could have one product ready for sale in 9months, whereas manufacturer 1 would require 10 months (because of previous commitments for its production facilities). For either manufacturer, the second product could then be ready for sale in anadditional 9 months. For either product line, if both manufacturers market their improved models simultaneously, it is estimated that manufacturer 1 would increase its share of the total future sales ofthis product by 8 percent of the total (from 25 to 33 percent). Similarly, manufacturer 1 would increase its share by 20, 30, and 40 percent of the total if it marketed the product sooner thanmanufacturer 2 by 2, 6, and 8 months, respectively. On the other hand, manufacturer 1 would lose 4, 10, 12, and 14 percent of the total if manufacturer 2 marketed it sooner by 1, 3, 7, and 10 months,...
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