Bimbo
Páginas: 2 (298 palabras)
Publicado: 19 de noviembre de 2012
Financial: how does the firm look to shareholders?
Bimbo is a Mexican company that specializes in the food industry, bread and cookies essentially due to the large capital this company, its lowcost and good quality products, shareholders can be sure that the entry of BIMBO in the Hungarian market can be of great competition against companies in food industry like 7 days. Thus it wouldbe a stair to enter the European market, we should remembered that Europeans love the bread and cookies.
Internal perspective - how well does it manage its operational processes?
We will installa factory to make our products installed in the outskirts of Budapest, because of the low cost of labor in Hungary, will be a safe investment was sought primarily low cost and high quality.Customer perspective - how do customers see the firm?
Throughout the Americas, bimbo is a very prestigious and well as respected leader in the market, its recent introduction into the U.S. market ledthe worldwide customers would notice their products, being the preference of millions of people.
Innovation and learning perspective – can the firm continue to improve and create value?
Withmarket research, bimbo find out specific preferences of consumers Hungarians, and so proceed for the next 3 to 5 years our products according to the results of the market research.
Strategicobjectives
* low cost
* enter the Hungarian market and then spread throughout Europe
* be profitable
* satisfy the requirements of the Hungarian
* create innovative products thatare to the liking of all genres and ages
Strategy map
FINANCIAL * PROFITABLE * A MARKET WITH MANY COMPETITORS BUT WITH HIGH DEMAND | | INTERNAL PERSPECTIVE * QUALITY * LOW COST PRODUCTS* EASY ACCESS TO THEM |
CUSTOMER PERSPECTIVE * PRODUCTS IN WHICH TRUST * WIDE VARIETY OF PRODUCTS | | INNOVATION AND LEARNING PERSPECTIVE * MARKET RESEARCH * CUSTOM PRODUCTS |
Bimbo is a Mexican company that specializes in the food industry, bread and cookies essentially due to the large capital this company, its lowcost and good quality products, shareholders can be sure that the entry of BIMBO in the Hungarian market can be of great competition against companies in food industry like 7 days. Thus it wouldbe a stair to enter the European market, we should remembered that Europeans love the bread and cookies.
Internal perspective - how well does it manage its operational processes?
We will installa factory to make our products installed in the outskirts of Budapest, because of the low cost of labor in Hungary, will be a safe investment was sought primarily low cost and high quality.Customer perspective - how do customers see the firm?
Throughout the Americas, bimbo is a very prestigious and well as respected leader in the market, its recent introduction into the U.S. market ledthe worldwide customers would notice their products, being the preference of millions of people.
Innovation and learning perspective – can the firm continue to improve and create value?
Withmarket research, bimbo find out specific preferences of consumers Hungarians, and so proceed for the next 3 to 5 years our products according to the results of the market research.
Strategicobjectives
* low cost
* enter the Hungarian market and then spread throughout Europe
* be profitable
* satisfy the requirements of the Hungarian
* create innovative products thatare to the liking of all genres and ages
Strategy map
FINANCIAL * PROFITABLE * A MARKET WITH MANY COMPETITORS BUT WITH HIGH DEMAND | | INTERNAL PERSPECTIVE * QUALITY * LOW COST PRODUCTS* EASY ACCESS TO THEM |
CUSTOMER PERSPECTIVE * PRODUCTS IN WHICH TRUST * WIDE VARIETY OF PRODUCTS | | INNOVATION AND LEARNING PERSPECTIVE * MARKET RESEARCH * CUSTOM PRODUCTS |
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