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Cosmetics and Toiletries in Colombia

Euromonitor International

June 2006
List of Contents and Tables

1. EXECUTIVE SUMMARY 1

2. COSMETICS AND TOILETRIES SALES 2
2.1 Market Performance 2
Table 1 Retail Sales of Cosmetics and Toiletries by Sector: Value 2000-2005 4
Table 2 Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2000-2005 42.2 Competitive Environment 4
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2001-2005 6
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2001-2005 7
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2002-2005 8
2.3 Leading Company Profile – Colgate-Palmolive & Cía 12
Summary 1Colgate-Palmolive & Cía Operational Indicators 2004 13
2.4 Leading Company Profile – Belstar SA 13
Summary 2 Belstar SA Operational Indicators 2004 14
2.5 Leading Company Profile – Gillette de Colombia SA 14
Summary 3 Gillette de Colombia SA Operational Indicators 2004 15
2.6 Leading Company Profile – Prebel SA 15
Summary 4 Prebel SA OperationalIndicators 2004 16
2.7 Leading Company Profile – Unilever Andina Colombia SA 16
Summary 5 Unilever Andina Colombia SA Operational Indicators 2004 17
2.8 Retail Distribution 17
Table 6 Retail Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2000/2005 18
Table 7 Retail Sales of Cosmetics and Toiletries by Sector and by DistributionFormat: % Analysis 2005 18
2.9 Retailer Activity and Private Label Trends 19
Table 8 Penetration of Private Label by Sector by Retail Value 2001-2005 20
2.10 Forecast Market Performance 20
Table 9 Forecast Retail Sales of Cosmetics and Toiletries by Sector: Value 2005-2010 22
Table 10 Forecast Retail Sales of Cosmetics and Toiletries by Sector: % ValueGrowth 2005-2010 22

3. BABY CARE 22
3.1 Sector Performance 22
Table 11 Retail Sales of Baby Care by Subsector: Value 2000-2005 24
Table 12 Retail Sales of Baby Care by Subsector: % Value Growth 2000-2005 24
Table 13 Baby Care Company Shares by Retail Value 2001-2005 24
Table 14 Baby Care Brand Shares by Retail Value 2002-2005 25Table 15 Forecast Retail Sales of Baby Care by Subsector: Value 2005-2010 25
Table 16 Forecast Retail Sales of Baby Care by Subsector: % Value Growth 2005-2010 25
3.2 New Product Developments 26
Summary 6 Baby Care: New Product Launches 2004- 2005 26
3.3 Premium Vs Mass 27
Table 17 Baby Care Premium Vs Mass % Analysis 2000-2005 27Table 18 Baby Care Premium Brand Rankings 2005 27

4. BATH AND SHOWER PRODUCTS 28
4.1 Sector Performance 28
Table 19 Retail Sales of Bath and Shower Products by Subsector: Value 2000-2005 29
Table 20 Retail Sales of Bath and Shower Products by Subsector: % Value Growth 2000-2005 30
Table 21 Bath and Shower Products Company Shares by Retail Value 2001-200530
Table 22 Bath and Shower Products Brand Shares by Retail Value 2002-2005 31
Table 23 Forecast Retail Sales of Bath and Shower Products by Subsector: Value 2005-2010 32
Table 24 Forecast Retail Sales of Bath and Shower Products by Subsector: % Value Growth 2005-2010 32
4.2 New Product Developments 32
Summary 7 Bath and Shower Products: NewProduct Launches 2004- 2005 32
4.3 Premium Vs Mass 33
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2000-2005 33

5. DEODORANTS 34
5.1 Sector Performance 34
Table 26 Retail Sales of Deodorants by Subsector: Value 2000-2005 36
Table 27 Retail Sales of Deodorants by Subsector: % Value Growth 2000-2005 36
Table 28...
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