Customer value
Páginas: 350 (87278 palabras)
Publicado: 3 de julio de 2011
The Customer Catcher™ P.U.M.P. Marketing System
This book is dedicated to all the hard working entrepreneurs and independent professionals, like you, who continue on in the face of any challenge to add value to society, to support your family, and to build your business and win your FREEDOM!
And to … Grab your FREE training videos today!
Claim your complimentary, no-charge access to theentire content-rich 20-session, online video series. You’re entitled to receive the complete Customer Catcher® Training Tutorials:
“How to Get MORE Customers”
www.CustomerCatcher.com/free
(Click here now and tell us where to send them)
These Free Gifts for YOU... are courtesy of
www.Free-Ebooks.Net
2
Grab more FREE tips at www.CustomerCatcher.com/free
The Customer Catcher™P.U.M.P. Marketing System
Copyright ©2008, Martin Wales
All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either prior written permissionof the Publisher.
Request for publisher permission should be addressed to admin@CustomerCatcher.com or to: Customer Catcher Media & Communications Board of Trade Tower Suite 350, 1 First Canadian Place Toronto, Ontario M5X 1C1 CANADA ph (+1) 416.657.2520
3
Grab more FREE tips at www.CustomerCatcher.com/free
The Customer Catcher™ P.U.M.P. Marketing System
Grab a ton more FREE tips,tools and resources at: www.CustomerCatcher.com
Listen to Experts and Specialist and High Income Earners At The Top of Their Game! You don’t want to miss these Talk Radio sessions or interviews: www.CustomerCatcherRadio.com
Cash In As The Host Your Own Radio Talk Show or Podcast! Claim your FREE “How To Make Money As A Radio Talk Show Host” Mini-Course at: www.RadioTalkShowHost.com
How ToWrite A Book FAST! Win Instant Credibility And Cash Flow As An Author Today. Visit here to check out: www.WriteYourBookIn14Days.com
"Martin Wales is just what a small business needs! A man who provides you with and has the information that will make a huge difference to your business. He presents it in an easy-to-understand manner and in a way that's very effective for your business and yourlife. I think the planet is lucky to have a guy like Martin helping small businesses."
-- Jay Conrad Levinson – Marketing Icon, Famous Author & Father of Guerrilla Marketing®
4
Grab more FREE tips at www.CustomerCatcher.com/free
The Customer Catcher™ P.U.M.P. Marketing System
Table of Contents
Chapter One The P.U.M.P. Marketing System Strategy ……………………………….….…… 6 Chapter Two The HotDog Theory of Marketing ………………………………………………. 25 Chapter Three Customers, Cash Flo, List Building and Lead Generation...……………………… 50 Chapter Four Free Marketing For Maximum Profit .…………………………………………… 73 Chapter Five Using PR to Market Your Business……………………………………………….. 94 Chapter Six P.U.M.P. Up Your Referrals………………………………….………………….. 114 Chapter Seven How to Create Irresistible Offers That Sell……………………………………….. 137 Chapter Eight P.U.M.P. Up Your Profits ……….………………………………………………… 163 Appendix One P.U.M.P. Marketing FAQs………………………………………………………… 188 Appendix Two Resources……………………………………………………….………………….. 190
5
Grab more FREE tips at www.CustomerCatcher.com/free
The Customer Catcher™ P.U.M.P. Marketing System
Chapter One
The P.U.M.P. Marketing System Strategy
Can you get excited about finding the best ways toget more customers, have more clients, sell more and increase traffic to your Web sites? If you answered, “Yes,” to any of these questions, then The Customer Catcher™ P.U.M.P. Marketing System is for you. Can you see the value in have a nearly endless number of No Cost and Low Cost sales and marketing strategies that has the best prospects calling you, and standing in line,...
This book is dedicated to all the hard working entrepreneurs and independent professionals, like you, who continue on in the face of any challenge to add value to society, to support your family, and to build your business and win your FREEDOM!
And to … Grab your FREE training videos today!
Claim your complimentary, no-charge access to theentire content-rich 20-session, online video series. You’re entitled to receive the complete Customer Catcher® Training Tutorials:
“How to Get MORE Customers”
www.CustomerCatcher.com/free
(Click here now and tell us where to send them)
These Free Gifts for YOU... are courtesy of
www.Free-Ebooks.Net
2
Grab more FREE tips at www.CustomerCatcher.com/free
The Customer Catcher™P.U.M.P. Marketing System
Copyright ©2008, Martin Wales
All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either prior written permissionof the Publisher.
Request for publisher permission should be addressed to admin@CustomerCatcher.com or to: Customer Catcher Media & Communications Board of Trade Tower Suite 350, 1 First Canadian Place Toronto, Ontario M5X 1C1 CANADA ph (+1) 416.657.2520
3
Grab more FREE tips at www.CustomerCatcher.com/free
The Customer Catcher™ P.U.M.P. Marketing System
Grab a ton more FREE tips,tools and resources at: www.CustomerCatcher.com
Listen to Experts and Specialist and High Income Earners At The Top of Their Game! You don’t want to miss these Talk Radio sessions or interviews: www.CustomerCatcherRadio.com
Cash In As The Host Your Own Radio Talk Show or Podcast! Claim your FREE “How To Make Money As A Radio Talk Show Host” Mini-Course at: www.RadioTalkShowHost.com
How ToWrite A Book FAST! Win Instant Credibility And Cash Flow As An Author Today. Visit here to check out: www.WriteYourBookIn14Days.com
"Martin Wales is just what a small business needs! A man who provides you with and has the information that will make a huge difference to your business. He presents it in an easy-to-understand manner and in a way that's very effective for your business and yourlife. I think the planet is lucky to have a guy like Martin helping small businesses."
-- Jay Conrad Levinson – Marketing Icon, Famous Author & Father of Guerrilla Marketing®
4
Grab more FREE tips at www.CustomerCatcher.com/free
The Customer Catcher™ P.U.M.P. Marketing System
Table of Contents
Chapter One The P.U.M.P. Marketing System Strategy ……………………………….….…… 6 Chapter Two The HotDog Theory of Marketing ………………………………………………. 25 Chapter Three Customers, Cash Flo, List Building and Lead Generation...……………………… 50 Chapter Four Free Marketing For Maximum Profit .…………………………………………… 73 Chapter Five Using PR to Market Your Business……………………………………………….. 94 Chapter Six P.U.M.P. Up Your Referrals………………………………….………………….. 114 Chapter Seven How to Create Irresistible Offers That Sell……………………………………….. 137 Chapter Eight P.U.M.P. Up Your Profits ……….………………………………………………… 163 Appendix One P.U.M.P. Marketing FAQs………………………………………………………… 188 Appendix Two Resources……………………………………………………….………………….. 190
5
Grab more FREE tips at www.CustomerCatcher.com/free
The Customer Catcher™ P.U.M.P. Marketing System
Chapter One
The P.U.M.P. Marketing System Strategy
Can you get excited about finding the best ways toget more customers, have more clients, sell more and increase traffic to your Web sites? If you answered, “Yes,” to any of these questions, then The Customer Catcher™ P.U.M.P. Marketing System is for you. Can you see the value in have a nearly endless number of No Cost and Low Cost sales and marketing strategies that has the best prospects calling you, and standing in line,...
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