Estrategia
Páginas: 2 (500 palabras)
Publicado: 30 de enero de 2012
Introduction
A fast food restaurant chain. Founder: Carl N. Karcher. Based in USA (14 Western states) Mexico, Russia, Malaysia and Singapore.
Is part of CKE restaurants (Carl’s Jr, Hardee’s,Green Burrito and Red Burrito restaurant brands).
Approximately 11,000 employees.
They serve: Hamburgers, french fries, milk shakes, salads, ice cream.
VN Political Government policies
N
EP
VP
Employment laws Health and safety guidelines Economic
Inflation
Exchange rates
Tax requirements Social People lifestyle Healthy eating and obesity Increased vegetarianismTechnologial Investment in technologial innovations Envorinmental Green initiatives Legal Employment standards Quality requirements
Scenario Analysis
INDUSTRY ANALYSIS
Five Forces
•
•
Threatof entrance
Setting up,Product diferentiation.
• Competitive Rivalry
Price wars, competitive industry (McDonalds, BK, KFC), competence with local, regonal, national retilers of food products.
••
Power of suppliers
Farming Industry, Alliances.
•
•
Threat of substitutives
Mid-range restaurant, pre-cooked food, fast food restaurants, health food shops.
•
•
Power of buyersLittle brand loyalty.
Resources
Carl’s Jr. Production System
7
Value Chain
INFRAESTRUCT Franchising URE
Financial system Company image
Fast food industry Company image
HRMANAGEMENT
Training ,Employment incentives Job application systemHigh Turn over
TECHNOLOGICAL DEVELOPMENT
Just in time order and delivery
Quality Control Economies of scale
Wi-Fi Drive-ThruRefrigereted trucks
Commercials Advertisement
PROCUREMENT
Distributor agreements
Going green
Reception and storage of raw materials Inbound logistics Outbound logistics
Process offood Deliver of the preparation product
Party packs Packages
Fast food service Friendly customer service
Operation
Outbound logistics
Marketing and sales
Service
BCG Matrix...
A fast food restaurant chain. Founder: Carl N. Karcher. Based in USA (14 Western states) Mexico, Russia, Malaysia and Singapore.
Is part of CKE restaurants (Carl’s Jr, Hardee’s,Green Burrito and Red Burrito restaurant brands).
Approximately 11,000 employees.
They serve: Hamburgers, french fries, milk shakes, salads, ice cream.
VN Political Government policies
N
EP
VP
Employment laws Health and safety guidelines Economic
Inflation
Exchange rates
Tax requirements Social People lifestyle Healthy eating and obesity Increased vegetarianismTechnologial Investment in technologial innovations Envorinmental Green initiatives Legal Employment standards Quality requirements
Scenario Analysis
INDUSTRY ANALYSIS
Five Forces
•
•
Threatof entrance
Setting up,Product diferentiation.
• Competitive Rivalry
Price wars, competitive industry (McDonalds, BK, KFC), competence with local, regonal, national retilers of food products.
••
Power of suppliers
Farming Industry, Alliances.
•
•
Threat of substitutives
Mid-range restaurant, pre-cooked food, fast food restaurants, health food shops.
•
•
Power of buyersLittle brand loyalty.
Resources
Carl’s Jr. Production System
7
Value Chain
INFRAESTRUCT Franchising URE
Financial system Company image
Fast food industry Company image
HRMANAGEMENT
Training ,Employment incentives Job application systemHigh Turn over
TECHNOLOGICAL DEVELOPMENT
Just in time order and delivery
Quality Control Economies of scale
Wi-Fi Drive-ThruRefrigereted trucks
Commercials Advertisement
PROCUREMENT
Distributor agreements
Going green
Reception and storage of raw materials Inbound logistics Outbound logistics
Process offood Deliver of the preparation product
Party packs Packages
Fast food service Friendly customer service
Operation
Outbound logistics
Marketing and sales
Service
BCG Matrix...
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