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DISTRIBUTION PLAN
1. ENTERPRISE ASSESSMENT
a. Generalities
i. Background
ii. Vision
iii. Mission
iv. Porter Forces Analysis
v. SWOTAnalysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
vi. Environmental Assessment
5. Possible Environment Impact6. Compensation Plan

2. CHANNEL DESIGN
b. External elements
vii. Customer Characteristics
7. Geographical region(s)
8. Target
a.Age
b. Social Class
c. Average Income
d. Decision Power
9. Transportation means and communication availability in the region(s)10. Purchasing habits
e. Product Usage Patterns
f. Product Characteristics Preferences
g. Purchasing Habits
c. Culture
viii.Retailers
11. Type and quantity of retail stores
12. Profit margin for retailers
13. Operation methods (cash/credit)
14. Operation scale by type(large/small)
ix. Wholesalers
15. Type and quantity of wholesalers
16. Profit margin for wholesalers
17. Operation methods (cash/credit)
18.Operation scale by type (large/small)
19. Importers and Exporters
x. Competition
20. Competitors’ Prices
21. Promotion and Publicity Methods
22.Distribution Channels used by Competitors
d. Internal elements
xi. Company Objectives
23. Short Term Objectives
24. Long Term Objectives
25.Strategies for current and potential customers
xii. Character
26. Comparative Advantage
27. Compatibility
h. Brand
i. Characteristics...