foda

THE CLIENT SURVEY
Client Survey – Web Design

1) General Information – just the basics

Project Name:

Current URL (or desired URL):

Contacts for this project: (name, email, phone)Target date for launching the new site:

External factors that influence/affect the schedule:


2) Why?
What is the business problem you hope to solve with this project?




3) Who?
Who isyour customer/target audience? Describe your target audience (age range, education level…)



4) Value
Why do your customers need you? What is your most important benefit (to the customer notyou)?


What do you offer that is different from your competition?


What is your product in the eyes of the customer?


How do(will) customers use your site? What are their goals?5) Perception
What do you want to project about UT, your department, your project?



List adjectives describing how you want visitors to perceive the new site.



Is this different thantheir current perception?



List URLs of sites you like. What do you like about these sites?



6) Content
Do you have existing content for the site or will you create new content? Who willwrite the new content?



Any visuals or content you want to use from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)?



7) Technology
Anyspecific technologies you would like to use in your site? (Flash, AJAX, etc) If so, explain how they will enhance the user experience.


Any required database functionality (dynamic contentgeneration, personalization, login…)?


Need for secured transactions? (like online shopping)


Any additional programming requirements? (like search functionality)



8) Marketing
How do peoplefind out about your current site? What triggers prompt a visit (referral links, incentives, search engine terms)? How do you currently distribute the URL within your organization on and offline?...