Harley Davidson

What is value? ( Economic value)
The value of an asset deriving from its ability to generate income.

What are the main drivers of value?
The main drivers of value are activities ororganizational focus that enhance the value of a product or service in the perception of the consumer and which therefore creates value for the producer. These can be advanced technology, reliability, orreputation for customer relations.
On the other hand, the main drivers of customer value creation in consideration of employees are distinctive skills, personal experience, learning and training, and teamwork; and the main drivers of firms to create value are innovation and evolution, R&D capability and capability of differentiation.

1.Create

How the company pictured in the case creates value?In this case the company Harley Davidson, creative value in several ways such as:

-Launching new models of products existing.
-The company has a wide range of prices, especially three, a cheapone, a middle price, and the most expensive.
-Harley’s experience: Proposing itself lifestyle, in a different way of life. Harley’s experience difference the customer from the other customer ofmotorbikes.
-Offer some values such as individuality, freedom and adventure, because of the features of the motorbike.
-Tradition of USA, it means that engineering and manufacturing, is all from the US,so in this way the consumer feels American even if they are European. They will have an American way of life.
-Very closed relationship with customers. They create an atmosphere of family reunionbetween their followers.
-Harley Davidson makes its own profile, in this way customer feels identified with the image of the brand and they buy its products.
-Traditional designs and pieces.
-They arealways upgrading, even they are traditional, they try always to innovate and update their products.
-Unique product, they are very differentiating in the market because of the features of the...