A the agency Cap Media invest
Cap Media Invest was created in 2005 with a share capital of 7500 Euros. The head office is in Paris. After a trader experience, decided todash into the adventure of the entrepreneurship and created some small companies. Nadège Vissotsky worked in one of the most important french company of communication: EURO RSCG.
The agencybroadcast two kinds of media, a web TV and a quarterly magazine, for one concept: a pedagogic source of information for the entrepreneurs and the investors in SMC. They help the development and thegrowth of their companies. The media are for the professionals and are unknown by the general public. The web TV is an important point for the agency, this concept is already developed by some agency, butnot focus on the entrepreneurs. Broadcast via internet, the people can watch it when he want, and select the appropriate programs.
B Description of the magazine : « Horizon Croissance »
Horizon croissance appeared 2005 with a pedagogic goal, independent of press group. Broadcast for 20 000 copies, this quarterly is available by subscription or on the internet, in France,Switzerland, Belgium and in every Dom Tom. It’s director of publication is Emanuel Garin and it’s chief editor is Nadège Vissotsky.
Carrying about the human reality of the SMC, this magazine iswriting not by journalist but by professional witch is unusual in this market. The choice of asking professional advices was a success because they know the stakes and the difficulties of settle acompany. With more than a third use for the capital investment, Horizon Croissance is based on a new concept witch offer the possibility to the actors of the SMC to express themselves.
The organisationIn each magazine, the readers can find three parts.
The first one is about the management of a company, it focus on the entrepreneurs’ difficulties. The articles draft of strategy, management,...