Investigacion impacto del calentamiento global en la vida de los jovenes.

Mexico City’s Households Interest in Solar Water Heating Systems

“RESEARCH MARKET”
Prof. Patricia Nuq

Julio F. Fernandez-Alonso F.
J. Eugenio Alvarez M.
INDEX

1. INTRODUCTION

2.OBJECTIVE OF THE INVESTIGATION

3. PRODUCT

4. BACKGROUND INVESTIGATION

5. SECONDARY INVESTIGATION

6. RESEARCH QUESTION & CONSTRUCTS

7. SUBJECT OF INVESTIGATION (UNIVERSE)

8. METHODOLOGY9. SAMPLE

10. QUESTIONAIRE

11. RESULTS

12. CONCLUSION & EVALUATION

13. BIBLIOGRAPHY

INTRODUCTION

Global Warming nowadays is a very “Hot Topic”, it is a subject that is present inevery person’s mind and that even starts to influence the way we choose to live (hydro cars, bio-fuel, bio-food, etc). Some like to refer to it as a reminder of how small we are in this world.

Webelieve that all off the changes provoked by this so called “Climate Change” has created opportunities for businesses all around the globe, especially in emerging markets such as our country: Mexico.[pic]
The reason why we choose to do this investigation is because we are very interested in selling Solar Water Heating Systems in Mexico City in our neighborhood, we believe that people would bevery interested in acquiring this product; therefore we have chosen this Class Project as the basis on which we start developing our future business.

In this Investigation we have applied all of thedifferent techniques and topics that have been studied in class; the only problem was that because of the time-frame it was not possible for us to apply everything 100% correctly.

OBJECTIVE OF THEINVESTIGATION

The objective of this investigation is to determine whether or not household’s in Mexico City’s “Fraccionamiento La Punta”, are willing to buy our product. We intend on findingwhich are the reasons why they would buy or would not buy this product. It is important for us also to find out in which conditions are people willing to buy this product, the when & where.

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