La educación superior en la

Educación Superior en Iberoamérica
Informe 2011

Educación
Superior en
Iberoamérica
Informe 2011
Guidelines for the World Bank Logo

The World Bank logo is the official corporate symbol of the
World Bank and a powerful tool for the public presentation of
the World Bank’s visual identity. The guidelines for its use
address placement, proportion, color, and typography. Theyare intended to ensure that the logo is used consistently and
effectively in all World Bank publications and communications.

José Joaquín Brunner | editor • coordinador
Rocío Ferrada Hurtado | editora adjunta
The World Bank logo as
it should appear on a
white background

Color and Size of Logo

The World Bank logo as
it should appear on
black backgrounds and
on two-colordesigns
when the second color
is dark but not black.

2. Although the size of the logo can change, the allocation of
black and white elements must stay constant:

1. The World Bank logo should be printed in black and white
whenever possible. For two-color designs, the logo should
print in the darker, stronger color available.

POSITIVE

REVERSE

• black globe grid
• roundwhite background
behind globe
• square black outer box

• white globe grid
• round black background
behind globe
• square white outer box

3. The minimum size for the logo is 2 picas or 1/3 inch (see
diagram A), except when used as a final dingbat in WB
brochures or articles for internal use.

Wording
Diagram A,
minimum size

Diagram B

Diagram C

1. The words “THE WORLDBANK” can be placed either to
the right of the logo (centered vertically along the height of
the logo after 1 em space; see diagram B), or under the logo
(the space between the logo and the words “THE WORLD
BANK” should be the same as the cap height of the words,
aligned flush left; see diagram C). When the logo is placed
on a dark or black background, the logo should reverse towhite (see diagram D).
2. The words “THE WORLD BANK” should be set in ALL
CAPS, Univers Bold. The size of the type in relation to the
logo should remain constant. Always use the art provided in
an electronic file or in CRC.

Placement of Logo
All World Bank books must display the World Bank logo on
the front and back covers, the spine, and the title page.
Diagram D

a

FundaciónTelefónica

Fundación Telefónica

Front cover
On the front cover, the logo should be placed at either the
lower or upper left corner and should be accompanied by the
words “THE WORLD BANK.” Placement of the World Bank
logo block on the front cover should be as follows: the outside
edge of the logo (the outer box) should be between 2.25 picas
(3/8 inch) and 3.75 picas (5/8 inch)from the trim. The logo
should be placed equidistant from both trim and spine. See
samples on next page.
The World Bank logo is the only logo to appear on front covers
and spines of publications published by EXTOP. Any exception
to this guideline needs to be approved by the publisher.
Additional logos (for cosponsors or copublishers) appear at the
bottom of the back cover, along withthe World Bank logo.

Educación SupErior

E n i bEroamérica

– informE 2011

Primera edición: octubre de 2011
© Centro Interuniversitario de Desarrollo (CINDA) - Universia, 2011
Registro de Propiedad Intelectual
N° 209.354
Santa Magdalena 75, piso 11
Providencia, Santiago - Chile
Teléfono: (56-2) 234-1128
Fax: (56-2) 234-1117
www.cinda.cl

E dición,

p roducción E imprESión

RIL® editores
Alférez Real 1464
750-0960 Providencia
Santiago de Chile
Tel. (56-2) 2238100 • Fax 2254269
ril@rileditores.com • www.rileditores.com

Impreso en Chile • Printed in Chile
I SBN 978-956-7106-58-5
Derechos reservados.

Índice

Presentación ...................................................................................................... 17
Prólogo...