Marketing

RAISING THE STANDARD
Flying the flag for Practice Standards Accreditation at your practice: a communications toolkit

Practice Standards Belgravia House, 62-64 Horseferry Road, London SW1P 2AF T: 020 7222 2001 F: 020 7222 2004 E: practicestandards@rcvs.org.uk www.rcvs.org.uk/practicestandards

CONTENTS
SECTION ONE:INTRODUCTION................................................................................3 SECTION TWO: QUESTIONS AND ANSWERS ABOUT THE SCHEME ...................................4 SECTION THREE: WRITING ABOUT THE SCHEME ..........................................................9 SECTION FOUR: TIPS FOR PROMOTING YOUR ACCREDITATION ................................... 12
How is the RCVS promoting the Scheme?................................................................13 What could you do? ................................................................................................13 Advertising...........................................................................................................13 Signage ................................................................................................................14 Find a Vet............................................................................................................14 Website ...............................................................................................................14 The local media ...................................................................................................15 Events..................................................................................................................17 Stationery and leaflets ..........................................................................................18 Waiting room displays .........................................................................................18

SECTION FIVE: FEEDBACK ..................................................................................... 19SECTION SIX: KEY FACTS AND FIGURES ................................................................... 21

Raising the Standard / February 2006

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SECTION ONE: INTRODUCTION
This pack is designed to help you promote your RCVS accreditation as part of your ongoing practice marketing activities.

It includes some questions and answers about the Scheme to help deal with any enquiriesyou may have from clients or the media.

There is some sample text that you can use to describe your involvement with the Scheme. You can tailor this to the different tier to which you are accredited.

Section four includes some promotional ideas, including a guide to dealing with the local media.

The final section includes some facts and figures that might help you put your accreditation incontext or answer further questions from clients, staff or the local media.

Time is always at a premium, but having worked hard to achieve your RCVS accreditation it would be a shame not to promote it.

Do remember these are only guidelines, designed to save you some time and resources in a busy day. We don’t want it to feel prescriptive – that’s not our role here.

It would be great tohear from you about what you are doing to promote your membership of the Scheme – drop us a line or send us some photos. We could even put some of them on our website.

Raising the Standard / February 2006

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SECTION TWO: QUESTIONS AND ANSWERS ABOUT THE SCHEME
Curious?

This section contains some questions and answers to help you with enquiries you may get from clients or the media.If you find you are getting asked about issues that aren’t covered here and need some guidance, please call the RCVS External Affairs department on 020 7202 0725.

Raising the Standard / February 2006

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Questions and answers about the Scheme
What is the Royal College of Veterinary Surgeons? The RCVS has a twin function. It is the regulatory body for veterinary surgeons in the UK,...