Paradigma de diseno de braunart

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5. e Comparison of “Cradle to Cradle” to “Cradle to Grave”.
Today our system is a fundamentally linear in nature. It means that we take resources from the Earth and make them into product anddeliver them to the costumer, before we discharge the often highly toxic waste back into nature. These are either molecularized waste as in water, air and soil pollution, or as solid manufacture wastewhich we burn in incinerators or set out in landfills. In this system we focus on getting the product to the costumer as fast and at the lowest cost as possible. We have used this system for a long timeand it is well implanted and dominates our society. This system is called “cradle to grave”. It is a linear system where we take something from nature to produce, and then it goes back to nature aswaste.
The problem with this model is that nature does not have unlimited resources to provide for our increasing demand and use. Neither can it absorb all the pollution and waste we put back intonature. We need to come up with solutions to change this system and trend of using and wasting too much. The new approach called “cradle to cradle” by designers Bill McDonough and Michael Braungart focuson making the linear system into a circular system. This model is about changing human industry through ecologically intelligent design. The “cradle to cradle” model is about designing goods andservices for future use from the beginning of, so we do not have to take resources from nature and we don’t waste anything back into nature. It basically says we can remove all waste (Doppelt, 2003). It isan innovation framework that is aimed at protecting people from the effects of chemicals and also to bring about businesses to engage in innovative measures that were not being observed before. It isaimed at creating an environment that is sustained and one way of doing this is by the creation of products that can be sustained all over the world (Haggar, 2007). According to the theory we have...
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