Tareas

Success of social networks
Social network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses.
Whether your business is large or small, you can make social media work for you. By engaging customers or potential customers through anonline presence on a website, Facebook, Twitter, MySpace, LinkedIn or YouTube...businesses can spread the word about themselves to their target audiences. They can also cultivate a more interactive relationship with their current customer base and have more control over their online reputation.
In today’s business environment, customers expect you to have an online presence even if you don’t feelready. If businesses don’t take advantage of the opportunities, their competition will use this to their advantage.
Once you decide to take the plunge, you need to be sure that you do it effectively.
Even if you feel overwhelmed with all the options and tools, we aim to help your business to make the most of your business social networking efforts. By understanding the online networking websites,how they work and what tools will make them easier to manage, you can put social media to work for you and your business.

3 Steps to an Effective Social Media Strategy

Do you have a social media strategy for your business yet?
If you don’t, you could be missing out on game-changing results.
According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased trafficwith just six hours a week invested in social media.
The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute.
The good news? You don’t need to be everything to everyone anymore. Chances are your strategy will be more effective if you keep it simple.
As Michael Stelzner predicted, “The oldmantra of ‘be everywhere’ will quickly be replaced with ‘be where it matters to our business.’ …It will be essential to focus on where you’ll see results.”
Below is a three-step plan designed to help you develop an effective, streamlined road map for social media success.

Step #1: Assessment

Start with a single question: “Why social media?” The answer will dictate everything you do in thisfirst phase. Assessment is to evaluate where you are, where you want to go and what the wins will be along the way.
Put Your Audience First
First things first: You need to clarify your audience’s needs, wants and challenges—not to mention where they’re spending time online. Use tools like Survey Monkey or Google Docs to quickly and inexpensively survey your customers.
Define the Guiding Themeof Your Strategy
In their book, The Now Revolution, authors Jay Baer and Amber Naslund explain the importance of defining your theme. Since you’ve identified your audience, the next step is to ask yourself what you want them to do . What’s your theme? It’s usually one of three things:
Awareness
Sales
Loyalty

Loyalty and awareness can both lead to sales, of course—but stick to just oneoverarching goal for your strategy. Consistency and simplicity are key here.
Now it’s time to get really specific. This might be the hardest piece in the assessment process, and yet it’s critical to your success. Ask yourself, what does my business actually do? What do my fans say when they’re happy? What is at the core?
Talk it out with your team. Together you can hone in on what Jay Baer calls your“One Thing”—the heart and soul of your brand. Your “One Thing” will affect every content and posting decision you make.
To borrow Jay’s examples, if Disney = magic and Apple = innovation, what do you equal?
Your “One Thing” is the voice of your strategy across every network.
Identify Metrics and Monitoring Opportunities
How will you measure your strategy’s success? Depending on your theme,...