Trade Marketing

Trade Management
Oracle Marketing Online

Trade Management
Trade Promotions

Manufacturer

Consumer Campaigns

Wholesale
Customer

Retail Store

Consumer

Push Channel
PullChannel

How Big is Trade Management?
Over $75 Billion in
Trade Funds are
spent in the U.S.
annually

In excess of $10B
Deductions in US annually

Trade funds
represent 10-20% of
a CPGproducts
cost/budget

Over $75 Billion in
Trade Funds are
spent in the U.S.
annually

In excess of $10B
Deductions in US annually

Trade funds
represent 10-20% of
a CPG products
cost/budgetSo What’s the Problem?
Money Thrown
Away - 14%

14% of all deductions
are invalid

86%

In excess of $10B
Deductions in US annually

Trade Management Goals
Drive Profitable
GrowthImprove Account
Relationships

Reduce Costs

Tough Questions
Are my trade promotions profitable?
What is my current promotional liability?
How can I reduce the time to research unidentifiedpromotional claims?

The Oracle Solution
Trade Management
Budget
Management

Trade
Planning

Claims
Management

Budget Management
Enabling fact based fund management
and control ofdiscretionary sales
Budget Allocation
spending and marketing budgets.
Budgets Checkbook
Financial Controls

Manufacturer

Wholesale
Customer

Retail Store

Trade Planning
Providing closedloop planning, execution
and evaluation of headquarters, field sales
and customer plans.
Consumer Campaigns
Trade Promotions
Deal Activities

Manufacturer

Wholesale
Customer

RetailStore

Claims Management
Managing the research, validation
and settlement of claims.
Payment to Trading Partners
Monitor Performance
Deduction Management

Manufacturer

Wholesale
CustomerRetail Store

Budget Management
Drive Profitable
Growth

Ensure funds spent
where needed

Improve Account
Relationships

Manage each customer’s
promotional funds

Reduce
Costs...