Marketing internacional

International Management

FOURTH EDITION

International Management
CULTURE AND BEYOND

Richard Mead and Tim G Andrews

A John Wiley and Sons, Ltd., Publication

Published in 2009 by

John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777

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C

2009 Richard Mead and Tim G Andrews

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Library of Congress Cataloging-in-Publication Data
Mead, Richard. International management: culture and beyond / Richard Mead and Tim G. Andrews. p. cm. Include bibliographical references and index. ISBN 978-1-4051-7399-5 (pbk. : acid-free paper) 1. International businessenterprises–Management–Social aspects. 2. Corporate culture. 3. Intercultural communication. I. Andrews, Tim G., 1968– II. Title. HD62.4.M4 2009 658 .049–dc22 2009011961

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library ISBN 978-1-4051-7399-5 Typeset in 10/12.5 Rotis Serif by Aptara Inc., New Delhi, India Printed and bound in Great Britain byCPI Antony Rowe, Chippenham, Liltshire This book is printed on acid-free paper responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production.

CONTENTS

Preface Acknowledgments PART ONE INTRODUCTION

xii xv 1 3 3 4 6 16 17 18 18 20 20 23 27 27 28 29 30 35 43 45 46 46

Chapter 1 International Management and Culture
1.1 1.21.3 1.4 1.5 1.6 1.7 Introduction Factors that influence decision-making Using culture Cross-cultural and International Management Implications for the Manager Summary Exercise

Case for Part One Chapter 1 Case: Slicing the Meat PART TWO CROSS-CULTURAL MANAGEMENT

Chapter 2 Analyzing Cultures: Making Comparisons
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Introduction Comparative Analysis Kluckhohn...