Advertising

Language and Mass Communication:

Advertising

Suggested areas of study:

Ethical Issues: Tobacco  / Alcohol : Suppression of medical data / surreptitious targeting of underage market                             Perpetuation of unhealthy body image and its impact on the growing incidence, and falling age of sufferers, of anorexia in female population: “Heroin Chic” (BMI testing of modelsin attempt to combat this), Facebook diet Ads on girl’s pages / Gender stereotyping

                        Infomercial scams

                        Shock Advertising: controversial campaignsand their impact / implications, e.g. Benetton campaigns

                        Targeting of “tweens”

Advertising Standards Authority web site– the UK independent regulatory body, contains infoand “Facts and Figures”http://www.asa.org.uk/ 

Tobacco & Alcohol Advertising

http://www.timesonline.co.uk/tol/news/uk/health/article388860.ece - famous 1994 case of tobacco company targetingyoung 

http://www.news.com.au/technology/tobacco-companies-using-social-networking-to-target-young/story-e6frfro0-1225783568062

http://www.tobacco.org/resources/history/Tobacco_History21.htmlhttp://www.ash.org.uk/ash_b7dzvq7m.htm       *See 3rd Topic “Tobacco companies targeting teens, study says. 

http://www.timesonline.co.uk/tol/comment/letters/article6174622.ece 




Drink DrivingUK
http://www.advertisingarchives.co.uk/images_map.php?level=3&search=Government%20Campaigns%20Road%20Safety%20&page=1

25 Years of campaigns (from 1976)http://www.spiked-online.com/articles/00000002D35F.htm
the campaigns of the 80’s and 90’s : “Drinking and Driving wrecks lives”

Institute of Alcohol Studies –“Drinking and Driving” - IAS Factsheethttp://www.ias.org.uk/resources/factsheets/drink_driving.pdf

This is an excellent 2004 BBC article on the “Drink Driving Wrecks Lives” campaign and its success in the 80’s and 90’s, and the following increase in drink-
driving...