Analisis of nestlé

Financial Analysis Project

Charlène
 BERTEIN
 
  Clémence
 LANGLOIS
 
  Deborah
 PINHAS
  Marguerite
 SCEUX
  Algirdas
 SOLOMINAS

 

SUMMARY
 

 
 
 
 

INTRODUCTION
  I.
 
1) Main
 information
 and
 key
 figures…………………………………………………..………………..…………
 P.2
  2) Presentation
 of
 nestle branches…………………………………………………..………………..……………
 P.3
  3) Competitors
 identification……….…………………………………………………..………………..……………
 P.4
 

 
 

PRESENTATION
 OF
 NESTLÉ
 AND
 ITS
 COMPETITORS
 

II.
 

ANALYSIS
 OF
 NESTLÉ
 AND
 ITS
 ENVIRONMENT
 
1) SWOT
 analysis……….………………………………………………………..……………..………………..……………
 P.5
  2) Porter Analysis……….………………………………………………………..……………..………………..……….….
 P.6
 


 
 

III.
 

NESTLÉ
 STRATEGY
 
1) The
 growth
 strategy……….………………………………………………………..……………..………………..….
 P.9
  2) The
 development
 strategy……….………………………………………………………..……………..……..….
 P.9
  3) The
 differentiation
 strategy……….………………………………………………………..……………..……….P.9
 


 

CONCLUSION
 
 
  REFERENCES……….………………………………………………………………………………………………..……………..……….P.10 


 

INTRODUCTION

  Nowadays,
 few
 multinationals
 lead
 our
 ways
 of
 life
 through
 the
 market
 in
 which
 they
 are
 implanted.
  This
 is
 the
 case
 for
 the
 food
 and
 beverage
 market
 where
 Nestlé
 is
 one
 of
 the
 leaders.
 However
 this
  market
 faces a
 high
 level
 of
 competition.
  This
 huge
 and
 very
 well-­‐known
 group
 owns
 many
 brands
  recognized
 all
 over
 the
 world.
 
  It
  can
  be
  interested
  to
  understand
  what
  Nestlé
  position
  is
  in
  such
  a
  competitive
  framework
  and
  which
 strategy Nestlé
 adopts
 to
 stand
 out
 from
 its
 competitors.
  Consequently,
  we
  will
  first
  briefly
  present
  the
  company.
  Then
  we
  will
  analyze
  the
  environment
  of
  Nestlé
  but
  also
  its
  strengths
  and
  weaknesses.
  In
  the
  last
  part
  we
  will
  study
 the
  main
  strategies
  of
  Nestlé.
 
 
 
 

I.

 

PRESENTATION
 OF
 NESTLÉ
 AND
 ITS
 COMPETITORS
 
1) Main
 information
 and
 key
 figures
 

The
  Swiss
  company
  Nestlé
  is
  one
  of
  the
  main
  actors
  of
  the
  food
  industry
  throughout
  the
  world.
 Created
  in
  1866
  by
  Henri
  Nestlé,
  the
  company
  celebrated
  in
  2011
  its
  145th
  anniversary.
  This
  firm
  produces
 and
 markets
 a
 wide
 range
 of
 products
 and
 beverages
 for
 human
 beings
 and
 animals.
 
 
  The
 motto
 of
 Nestlé
 is
 "Good
 Food, Good
 Life".
 This
 slogan
 puts
 forward
 the
 main
 value
 of
 the
 firm:
  “well-­‐being”.
 
  In
  2011,
  Nestlé
  was
  the
  42nd
  most
  important
  company
  in
  the
  world,
  with
  total
  revenues
  reaching
  105,267$
 millions,
 and
 32,843$
 millions
 of
 profits.
 Between
 2000
 and
 2008,
 the
 number
 of
 employees
 increased
 from
 225,000
 to
 283,000,
 representing
  an
 increase
 of
 25%
 in
 8
 years.
 
 

Figure
 1.
 Workforce
 of
 Nestlé
 from
 2000
 to
 2008
  2
 
 ...