Caso mc donals

Mc Donald’s Russia: A Jewel in the Mc Donald´s Emerging Market Operations?

BACKGROUND
Richard and Maurice Mc Donald started the Mc Donald’s business in the late 1930s. They were inspired by a hot dog stand in California that had a great amount of sales. They first opened a hot dog stand in California followed by a BBQ restaurant in St Bernardino in 1940 by the name of Mc Donald’s BBQ. Therestaurant counted with 20 employees and 25 items in the menu but it soon became popular around the teenagers.
By 1948 the business had grown so much that it was difficult to manage the scale of the business with so many items in the menu, and so many workers adding to that the big crowd of customers they had. This is when they realize that they need a faster service and a mass production of theirproducts. After analyzing their menu they figured out that most of their incomes came from hamburgers.
In 1948 Mc Donald’s reopened, this time with a much better system of production called the “Speedee System” which enabled it to become an actual “Fast Food” restaurant as well as lower its prices to a 50% less. The following opening fast food companies would use this same technique a couple ofyears after.
Mc Donald’s began to expand in 1953, when they decided to go for franchising. The McDonalds sold their first franchise license to Phoenix gasoline retailer, Neil Fox, in 1952 for a one-time fee of $1,000. Once the "Speedy Service System" restaurant design was completed, the brothers anticipated no further connection with the operation, receiving no revenues from the store, andexercising no control.
In 1961 the Mc Donald’s corporation was sold to Ray Kroc. This man was a salesman at a milkshake mixers company in 1954, when he decided to try to make business with the Mc Donald brothers. He was interested in selling milkshake mixers in all the new Mc Donald’s franchises and ended up being the owner of the company. Kroc was responsible for leading the corporation to worldwideexpansion.
The company kept growing and expanding through out the world. It was in the U.S, Europe, and Asia and even in the Middle East. It had great success in all of these markets and they all influenced Mc Donald’s growth in a huge manner. By the early 1990s the company had presence in more than 58 countries around the world and 5 years after they had 31 more and 13 years later they had over31000 restaurants in more than 121 countries.
“McDonald’s eventually has dominated the fast food industry for years as the market leader. It is one of the world’s largest chain of fast food restaurants, found in 119 countries with over 31,000 restaurants worldwide and more than 1.5 million employees. The chain serves about 47 million customers a day. McDonald’s primary products includehamburgers, cheeseburgers, French fries, soft drinks, breakfast items, and desserts. It has recently added to its menu coffee, salads, wraps, and fruit”.

PEOPLE AND ORGANIZATIONS INVOLVED
* Airdrome: The first hot dog stand of the McDonald brothers in Arcadia
* McDonald’s Barbeque: The barbeque restaurant in San Bernardino
* Ray Kroc’s milkshake mixers company: The company that providesde milkshake mixers at the beginning
* Montreal Games: Make McDonald’s de official restaurant in the Olympics and offered signature dishes
* Glavobshohepit: Make a join venture with mc donald’s in the Soviet
* McDonald’s Canadian Institute of Hamburguerology: Training Center
* Rusian Army: Helped to dig trenches when McComplex was being build
* Alexander Gragin, a partner atDeloitte put regional restaurants franchises in Russia
* Russian Chamber of Commerce and Industry: Gives to McDonalds the Best Employer in Russia Award
* Hewitt Associates: Gives to McDonalds the Best Employer in Central Eastern Europe
* Mccaine Foods Ltd.: To introduce the Russian farmers to the non-native Russian Burbank potato used to make the companies fries.
* Arpikom Company:...