Caso
The Role of Services in an Economy y
Welcome to
McGraw-Hill/Irwin
Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
Service DefinitionsServices are deeds, processes, and performances. Valarie Zeithaml & Mary Jo Bitner A service is a time-perishable, intangible experience performed for a customer acting in the role of a co-producer. JamesFitzsimmons
1-2
Definition of Service Firms
Service enterprises are organizations that facilitate the production and distribution of goods, support other firms in meeting their goals, and addvalue to our personal lives. James Fitzsimmons
1-3
Percent Employment in Se ces e ce t p oy e t Services
Top Ten Postindustrial Nations
Country United States United Kingdom The NetherlandsSweden Canada Australia France Japan Germany Italy l 1965 59.5 51.3 52.5 46.5 57.8 54.6 43.9 43 9 44.8 41.8 36.5 1975 66.4 58.3 60.9 57.7 65.8 61.5 51.9 51 9 52.0 n/a 44.0 1985 70.0 64.1 68.3 66.1 70.668.4 61.4 61 4 57.0 51.6 55.3 1995 74.1 71.4 73.4 71.5 74.8 73.1 70.0 70 0 61.4 60.8 62.2 2005 78.6 77.0 76.5 76.3 76.0 75.8 74.8 74 8 68.6 68.5 65.5
1-4
Role of Services in an Economy
FINANCIALSERVICES · Financing · Leasing · Insurance INFRASTRUCTURE SERVICE · Communications · Transportation · Utilities · B ki Banking
MANUFACTURING Services inside company: S i i id · Finance · Accounting· Legal · R&D and design
DISTRIBUTION SERVICES · Wholesaling · Retailing · Repairing
PERSONAL SERVICES · Healthcare · Restaurants · Hotels
CONSUMER (Self-service)
BUSINESS SERVICES ·Consulting · Auditing · Advertising · Waste disposal
GOVERNMENT SERVICES · Military · Education · Judicial · Police and fire protection
1-5
Stages of Economic Activity
Health, Education,Research, Arts, Recreation
Quinary (Extending Human Potential):
Transportation, Communications, Retailing, Finance, Government
Quaternary (Trade and Commerce):
Tertiary (Domestic Services):...
Regístrate para leer el documento completo.