Development of a product

ZAFA is based on a professionalism development for the athletes that specialize in the great sport of soccer, bringing everything from apparel to footwear. Our main objective is to satisfy andplease our customers and bring to them everything they need.
Our headquarters are in the middle of New York City right over Times Square, also having different branches spread around the world;from Venezuela to Germany and all the way to Brazil.

ZAFA understands that market segmentation is dividing a market into smaller segments with distinct needs, characteristics, or behaviorthat might require separate marketing strategies or mixes. This is why our segmentation is mainly benefit segmentation because it divides the market into segments according to the different benefitsthat consumers seek from the product. We have a loyalty policy that our athletes love and the more you are with the company you get personalized support and custom-made products.
Our othersegmentation is the intermarket segmentation also known as cross-market segmentation it forms segments of consumers who have similar needs and buying behavior even though they are located indifferent countries.

Understanding that target market is a set of buyers sharing common needs or characteristics that the company decides to serve ZAFA emphasizes that its target market is athletesthat want to take their performance to a superior level and be outstanding by purchasing our products that are specifically made for their needs.
We also have Hi-Tech labs that are in charge ofcustom making our products for our most popular customers.



The packaging varies depending on the product purchased but all the types of packaging include our red & white companycolors and our logo on top.
In our packaging we have different types of boxes for our shoes and in those boxes you find our shoe bag so you can carry your shoes around and a shoe care kit.