La Encuesta
Páginas: 4 (980 palabras)
Publicado: 17 de enero de 2013
LA ENCUESTA
• The process of polling is often mysterious, particularly to those who don’t see how the views of 1,000 people can represent an entire population. It is first and foremost crucial toremember that polls are not trying to reflect individuals’ thinking in all their complexity; all they are trying to do is estimate how the population would respond to a series of closed-endedoptions.
• “Opinions” are only one of four measurables. Polls can also measure behaviour, knowledge and socio-demographic characteristics. • Public opinion cannot be understood by using only a singlequestion asked at a single moment. It is necessary to measure public opinion along several different dimensions, to review results based on a variety of different wordings, and to verify findings on thebasis of repetition. Any one result is filled with potential error and represents one possible estimation of the state of public opinion. The most credible results emerging from polls are usuallythose which either examine change over time or rely on multiple indicators (questions) to get a better understanding of the phenomenon in question.
• Closedended questions, which provide respondentswith a fixed set of alternatives from which to choose, are used far more frequently in surveys because they are easier to code and less expensive to collect.
• Open-ended questions ask respondentsto offer an opinion or suggestion, or answer a question without predefined categories for the response. Although open-ended questions are infrequently used, they can serve as a useful first step inidentifying which closedended items to use in a list.
IMPORTANTE
• Sample and margin of error (95%); Reporting of the margin of error may create an aura of precision about the results that is infact lacking.
• http://www.surveymethods.com/demo/Surve y.html
• La investigación mediante encuestas puede plantearse para objetivos de investigación diversos. Por una parte, podría tener como...
• The process of polling is often mysterious, particularly to those who don’t see how the views of 1,000 people can represent an entire population. It is first and foremost crucial toremember that polls are not trying to reflect individuals’ thinking in all their complexity; all they are trying to do is estimate how the population would respond to a series of closed-endedoptions.
• “Opinions” are only one of four measurables. Polls can also measure behaviour, knowledge and socio-demographic characteristics. • Public opinion cannot be understood by using only a singlequestion asked at a single moment. It is necessary to measure public opinion along several different dimensions, to review results based on a variety of different wordings, and to verify findings on thebasis of repetition. Any one result is filled with potential error and represents one possible estimation of the state of public opinion. The most credible results emerging from polls are usuallythose which either examine change over time or rely on multiple indicators (questions) to get a better understanding of the phenomenon in question.
• Closedended questions, which provide respondentswith a fixed set of alternatives from which to choose, are used far more frequently in surveys because they are easier to code and less expensive to collect.
• Open-ended questions ask respondentsto offer an opinion or suggestion, or answer a question without predefined categories for the response. Although open-ended questions are infrequently used, they can serve as a useful first step inidentifying which closedended items to use in a list.
IMPORTANTE
• Sample and margin of error (95%); Reporting of the margin of error may create an aura of precision about the results that is infact lacking.
• http://www.surveymethods.com/demo/Surve y.html
• La investigación mediante encuestas puede plantearse para objetivos de investigación diversos. Por una parte, podría tener como...
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