Mercadotecnia
Páginas: 2 (287 palabras)
Publicado: 20 de agosto de 2012
RELATIONSHIP MARKETING
Relationship marketing is not about having a "buddy-buddy" relationship with your customers. Customers do not want that. Relationship Marketing uses the event-driventactics of customer retention marketing, but treats marketing as a process over time rather than single unconnected events. By molding the marketing message and tactics to the LifeCycle of the customer,the Relationship Marketing approach achieves very high customer satisfaction and is highly profitable.
The relationship marketing process is usually defined as a series of stages, and there aremany different names given to these stages, depending on the marketing perspective and the type of business.
www.jimnovo.com
INTEGRATED MARKETING
is an approach to brand communications where thedifferent modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make allaspects of marketing communication such as advertising, sales promotion, public relations direct marketing, online communications and social media work together as a unified force, rather thanpermitting each to work in isolation, which maximizes their cost effectiveness
www.wikipedia.com
PERFORMANCE MARKETING
The Performance marketing is the practice of generating oriented consumer behavior.That behavior may be a purchase, a registration, a click, forward something to a friend, download software, etc.
Direct response campaigns bring maximum efficiency to the actions of onlinecommunication, allowing instant conversion. Therefore aunciante pay only for the results.
We use all available channels to optimize your results: Permission Markteting (Email & Mobile), InternetDisplay on different networks and portals and Social Ads on Facebook.
A unified tracking system in order to obtain in a single report all necessary data (source, conversion, etc.).
www.ibrands.es
Relationship marketing is not about having a "buddy-buddy" relationship with your customers. Customers do not want that. Relationship Marketing uses the event-driventactics of customer retention marketing, but treats marketing as a process over time rather than single unconnected events. By molding the marketing message and tactics to the LifeCycle of the customer,the Relationship Marketing approach achieves very high customer satisfaction and is highly profitable.
The relationship marketing process is usually defined as a series of stages, and there aremany different names given to these stages, depending on the marketing perspective and the type of business.
www.jimnovo.com
INTEGRATED MARKETING
is an approach to brand communications where thedifferent modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make allaspects of marketing communication such as advertising, sales promotion, public relations direct marketing, online communications and social media work together as a unified force, rather thanpermitting each to work in isolation, which maximizes their cost effectiveness
www.wikipedia.com
PERFORMANCE MARKETING
The Performance marketing is the practice of generating oriented consumer behavior.That behavior may be a purchase, a registration, a click, forward something to a friend, download software, etc.
Direct response campaigns bring maximum efficiency to the actions of onlinecommunication, allowing instant conversion. Therefore aunciante pay only for the results.
We use all available channels to optimize your results: Permission Markteting (Email & Mobile), InternetDisplay on different networks and portals and Social Ads on Facebook.
A unified tracking system in order to obtain in a single report all necessary data (source, conversion, etc.).
www.ibrands.es
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