Plan de negocios restaurante

Compadre’s Mexican Restaurant
123 10th Street
Springville, CA 93XXX
559-000-0000(T)—559-000-0000(F)

Prepared By

Jill Robbins

“Where we know your name!”

Submitted To:
The Great Bank
2461 Money Avenue
Springville, CA 93XXX

TABLE OF CONTENTS

TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 3
THE BUSINESS DESCRIPTION 4
MARKET ANALYSIS 4
VISION STATEMENT7
VISION TRIGGER 7
MISSION STATEMENT 7
BUSINESS OBJECTIVES 8
BUSINESS OPERATIONS 8
MARKETING 9
Product 9
Price 10
Place 11
Promotion 12
COMPETITIVE ANALYSIS 15
LEGAL STRUCTURE 18
MANAGEMENT EXPERTISE 18
SUPPORT PERSONNEL 18
FINANCIAL INFORMATION 19
SUMMARY25

TABLES AND EXHIBITS
Table 1 – Number and Percentage Increases in Springville Families By
Income Groups, 1980-2002(Est.) 6
Table 2 – Number and Percentage of Springville Families by Income
Groups Clustered within A One, Two, and Three Mile Radius
Of Sun View Centre As Of April 15, 20XX 7
Table 3 – 12 Month and 3-year Sales Forecasts and Related Promotional
Costs13
Exhibit 1 – Locations of Compadre’s and Main Competitors 16
Exhibit 2 – Competitive Analysis 17
Exhibit 3 – Monthly Cost of Living – Jill Robbins 21
Exhibit 4 – One-Year Cash Flow Projection 22



EXECUTIVE SUMMARY
The purpose of this business plan is to support a request for a $30,000 four-year bank loan to purchase equipment and inventory as part of thefinancing for a start-up sole proprietorship, Compadre’s Mexican Restaurant. The business will be owned by Jill Robbins and will be located in leased space at 123 10th Street in the new Sun View Centre, Springville, California 93XXX. The owner will provide a minimum of $66,000 in initial equity.
The business will serve burritos, tacos, enchiladas, and quesadillas to the generally upscaletarget market of Springville. Based on the financial and competitive analysis presented in this plan, Compadre’s Mexican Restaurant will be successful. The cash flow projection, Exhibit 4, One-Year Cash Flow Projection, indicates break-even analysis including the owner’s draw of $25,680 for the first year of operations.
It is anticipated that Compadre’s Mexican Restaurant will become firmlyestablished and known throughout the Springville area in the next three years with the potential of multiple locations. The Compadre’s Mexican Restaurant’s distinctive logo, its reputation for a family atmosphere and fast service, plus its slogan, “Compadre’s – where we know your name!” will provide a distinctive competitive edge.
The owner, Jill Robbins, has founded two highly successful foodservice businesses in the Springville area. The owner holds an undergraduate business degree from the School of Management, California State University, Springville. Jill Robbins also has a cooking segment on TV called “Spice Up Your Life.”

THE BUSINESS DESCRIPTION
Compadre’s Mexican restaurant will be a start-up Mexican restaurant located in leased space at Sun View Centre. A ninety-dayoption has been taken on this location. The estimated opening date is May 20XX.
Jill Robbins, who has founded two highly successful restaurants in the area, during the last ten years, will own the business as a sole proprietorship. Each of the restaurants started by Jill Robbins reached its break-even point after only nine months and was sold for a substantial profit. Compadre’s will be an upscalerestaurant selling healthy burritos, enchiladas, tacos, and quesadillas. All of the entrees will be made fresh daily in the kitchen.
Compadre’s will be successful because it is based on solid market research demonstrating there is a demand for a Mexican restaurant selling fresh products. It will be located in the most desirable retail space in the area, and the owner has a ten-year track...