Resume

Marielis Santiago Capo
Plaza 9 MD-7 Monte Claro Bayamón, PR 00961
Mobile: (787) 249-2133 e-mail: marielis@onelinkpr.net

GLOBAL ADVERTISING AND SALES PROFESSIONAL

“Specialist in Advertising Sales Strategies with a Reputation for Outstanding Process Direction”

Accomplished, highly motivated advertising and sales professional with diverse multi-industry knowledge and experience utilizinginformation technology, operations, and client relationship expertise, seeks a permanent engagement with an energetic organization which welcomes initiative, dedication and demands excellence in consistently meeting business objectives, exceeding standards and implementing unique and effective strategic planning, advertising and marketing solutions.

Exceptional ability to work under highpressure, offering senior level experience in advertising, sales, and marketing, with extensive experience in business strategy, market development, business analysis and solid project management acumen with a proven ability to lead teams, support the user community, build client base and significantly enhance the bottom line.
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AREAS OF EXPERTISE

International Media Planning & ManagementMedia Planning & Buying Planning & Management
Marketing / Public Relations Business Development Strategic Planning
Promotional Planning & Coordination Forecasting Lead Generation
Content Management Creative Development Competitive Spending Analysis
Creative Development Team Leadership Presentations
Customer Relationship Management Contract Negotiation Program & ProjectLeadership [pic]


CAREER MILESTONES

Led teams to set several new daily sales records and increased overall profits by over 60%.
Recognized among business professionals and celebrities as the “Go-To Person” for effectively organizing and delivering any variety of special requirements and needs.
Directed production and marketing for New York Modeling Agency generating highest attendancerecord of any event to date.
Directed production and marketing while in Telemundo television network for multiple products and clients generating record sales and breadth consistently.
Tripled sales revenue performance from $1.1 million to $3.5 million
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EMPLOYMENT HISTORY

CONTRACTED PROFESSIONAL SERVICES
Sales, Public Relations, Advertising, Marketing February 2012 – to presentSelf Employed

Professional Services provided to Casiano Communications as sales executive. Provide customer services, proposals and creative ideas for clients to exceed their goals.
Public Relations to Pedro Gallardo - artist/paintor. Coordinate expositions in diverse areas.


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Marielis Santiago Capó







CONTRACTED PROFESSIONAL SERVICESAugust 2005 - February 2011
Self Employed


Responsible for the coordination and implementation of all sales for new advertising media, Public Relations for Twentieth Century Fox and Top Mortgage Bank. Contracted by multiple marketing organizations to conduct marketing studies, survey and collect data for companies such as Pfizer, Eli Lilly, Merck, Humana Insurance Company,and Mendez & Company.

Successfully produced and coordinated public relations initiatives for both 20th Century Fox and Top Mortgage bank resulting in full media coverage and highest attendance records

Consistently increased business volume and breadth for all clients resulting in additional and exclusive contracts
Consistently provided a 100 % accuracy rating for all marketing studies andsurveys
doubled customer base and sales within 3 months in new advertising media




PROMOTIONS MANAGER January 2001 - January 2005
Twentieth Century Fox, San Juan, PR

Responsible for the coordination and implementation of all of Twentieth Century Fox, Fox Searchlight and MGM strategic promotions in Puerto Rico. Manage and develop solutions that enhance brand identities and...