Zara

Index
1. What is the corporate strategy followed by the Inditex group?
2. What is the main competitive advantage Zara has achieved?
3. Identify the operations management strategic decisions that we have studied this course, and explain how Zara has developed them. Your answer needs to be explained.
4. What is your opinion about Inditex group?
5. Bibliography.

1. What is the corporatestrategy followed by the Inditex group?
Inditex is one of the world´s largest fashion retailers, offering shoppers variety through its eight store formats; Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe, counting with over 5,000 stores in 77 countries, in addition to having its own manufacturing companies such as Tempte (shoes), purchasing operations mainlyin Asia and Middle East, and its own specializes logistic platforms.
The group´s success and its unique business model, based on innovation and flexibility, have made Inditex one of the biggest fashion retailers in the world. Also I have to mention their creativity, just in time production, careful design and agile response to market.
Inditex sells image, significance, style and transcendencetherefore sells fashion that everyone can wear with affordable prices. And their creativity, quality design and rapid turnaround to adjust to changing market demands, has allowed them to expand internationally at a fast pace and has generated an excellent public response to our retailers' collections.
Inditex uses a mass production of what their customers want, their managers should be quick intheir decisions and with their designs as fashion changes.
The speed with which they design, produce and serve the merchandise to stores, has earned a low profile environment. So if the trend changes, the colour or the model does not convinces the public, Inditex is able to reform the garment and return it to stores in 15 days.
Their strategy is to adapt their cloths to their customers’ demand,whose really makes fashion. The company analyzes the needs or wants of their consumers, by the dependents that are aware of what people think or want or when managers go out to the streets and look what the people ware apart of knowing what their competitors have.

2. What is the main competitive advantage Zara has achieved?
As we have seen in the video, Zara is one of the most valuablecompanies in the world and has become the envy of their competitors. Zara uses a competitive advantage based on differentiation.
This means that its product can be better or at least different from their competitors.
Zara has an appropriate strategy to attract the public, as we have seen the firm optimizes costs and processes, also uses a just in time production that permits to react to changes in aeffective way and is able to renew all the products that it has in their stores in a few weeks
In addition, improves their final products when they apply the prices and marketing, it has a market and marketing differentiation focus on their customers, amongst others.
The rotation that Zara has in their products and store design encourages their customers to come back to them with a greatregularity. I should mention that Zara´s image is found in shop windows because the company does not make advertises and while their competitors use famous actresses or models, Zara uses unknown people.
Finally, the lifestyle that Zara has is linked to a type of personality and connects with their customers through emotional aspects.

3. Identify the operations management strategic decisions that wehave studied this course, and explain how Zara has developed them. Your answer needs to be explained
Planeta Zara discusses the supply chain management practices Zara, which enabled it to increase competitive advantage over other fashion retailers in the world.
Zara integrated supply chain system enabled the company to place the latest designs in any store across the world within a period of two...