Analize consumer behaviour

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|Pacific GateWAY BUSINESS COLLEGE |
|Analyse Consumer Behaviour For Specific International Market |
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|V5364, Gerardo Andres Barreda Ramirez |
|Jul20 2009 |

Contents Tables

1. Introduction
2. Target Market
1. Cultural Factors
2. Attributes Of The Typical Consumers
3. Features Of The Good Or Services
3. Research
1. Recent Data Reports
2. Marketing Data
3. Analysis Overseas Market
4.Focus Group
5. Organizational Behaviour Overseas
6. References

1. Introduction

“Marketing is an organizational function and a set of processes for creating, communicating and delivering value to the customers and for managing customer’s relationships in ways that benefit the organisation and its stakeholders”[1].

The second step that we need to follow if we want to have success ina Marketing Research, it is focus in analyse consumer behaviour, because it let to know about likes and dislikes from the target group. That’s mean that we will look for specific information related with the culture from the target group. These details could give to us an easier way to achieve our goal.

In this assignment we will be looking details about conduct and behaviour of customers...
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