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Páginas: 28 (6860 palabras) Publicado: 28 de agosto de 2012
Forbes Earnings Preview: Limited Brands
By Narrative Science
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Limited Brands (LTD) reports its second quarter earnings on Wednesday, August 15, 2012.
Analysts are projecting earnings of 48 cents per share, matching that number from a year ago.
The consensus estimate has risen over the past month, from 47 cents, but it’s below theestimate of 50 cents from three months ago. For the fiscal year, analysts are expecting earnings of $2.84 per share. After being $2.46 billion a year ago, analysts project revenue to drop 4.4% year-over-year to $2.35 billion for the quarter. For the year, revenue is expected to come in at $10.32 billion.
The majority of analysts (52.6%) rate Limited Brands as a buy. That percentage is still below themean analyst rating of its nearest 10 competitors, which average 60.6% buys. Analysts have become more optimistic about the stock recently and the number of buy ratings has risen slightly over the past three months. Consequently, over the past quarter the stock price has increased from $48 on May 14, 2012 to $49.55.
Earnings estimates provided by Zacks.
Narrative Science, through its proprietaryartificial intelligence platform, transforms data into stories and insights.

Chinese Global Brands? Not Yet.
Robert Olsen, Forbes Staff
Peter Walshe The BrandZ Top 100 doesn’t discriminate on the basis of the number of countries a brand is present in. What’s important is that the brand is lovedby consu [...]
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A vendor smiles under a Lenovo sign at a computer center in Shanghai. (Image credit: AFP via @daylife)
Guest post written by David Roman, Lenovo CMO
What makes a brand truly global and why the top brands from the West should not be complacent.
Market research agency Millward Brown Optimor released their 7th annualBrandZ “Top 100 Most Valuable Global Brands” last month. Much attention was paid to the fact that 13 companies within the rankings are from China. However, the idea that all these companies are “global brands” may be a little misleading. Many of them are indeed very large and successful companies, but in reality most worldwide consumers will fail to recognize them. Because the majority of theirbusiness is conducted within China, they have yet to gain recognition with consumers elsewhere; they are not yet truly global.
I suggest that for a brand to be called “global,” it needs to power a company that sells products globally. The fact is that many Chinese and other emerging market companies have phenomenal business success, but they have not yet leveraged that success into a high brand valueoutside their home markets. This “business success – brand momentum gap” should be taken into account when deciding whether a brand is truly GLOBAL or just really BIG.
Lenovo, the company I work for, is the world’s second largest PC maker and the fastest growing in the industry. We were founded some 25 years ago in China. Outside of China, even after our reasonably well-known acquisition of IBM‘sPC division, we register as barely a blip in global brand-valuation. And we are not alone. Other notable Chinese companies like China Mobile, Industrial and Commercial Bank of China and Sina, to name a few, are among the biggest companies in the world. They make a lot of money. They employ a lot of people. They are successful and growing rapidly. Yet, they are practically unknown beyond their homemarkets.
Just as many companies in emerging markets have operationally and technologically caught up to the West, the next natural step in their corporate evolutions is to build global brands that have global meaning. In a recent survey of Chinese executives, some 80% said globalization is a strategic priority and half said they plan to be multinational players within a decade.
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